It
would be the first time the world's largest online retailer
offers such scanning technology in Mexico and could eventually
open a new customer base in a nation where more than half of the
population has no bank account.
The payment system, known as CoDi, is being built by central
bank Banco de México, known as Banxico. CoDi will allow
customers to make payments online and in person through
smartphones free of charge using QR codes. It aims to bring more
people into the formal financial sector.
A pilot rollout of CoDi is expected this month, Banxico has
said.
Amazon and Argentine rival MercadoLibre have approached the bank
about adopting the system, Jaime Cortina, Banxico's director of
operations and payments, told Reuters.
"They have also said that they could implement it relatively
quickly," Cortina said, adding that CoDi was specifically
designed so that it can facilitate payments online as well as in
stores.
Amazon declined to comment. MercadoLibre confirmed that its
payments arm MercadoPago was in contact with the central bank
about digital payment solutions but declined to comment further.
Phone-based banking is popular in other emerging markets such as
China, India and Kenya, and has been driven by user-friendly,
affordable apps from private companies.
Cortina said online retailers should have no problem
incorporating the technology at the same time as banks and other
participants in the existing interbank payment system that
powers CoDi.
Only 3.9 percent of retail sales were made online in Mexico last
year, according to research firm Euromonitor International, with
Amazon and MercadoLibre among the biggest players.
Both retailers want to encourage unbanked customers to shop
online and allow cash payments at convenience stores. Amazon
also launched its first debit card last year, targeting
consumers without credit cards.
Mexico's new leftist government under President Andres Manuel
Lopez Obrador is betting on financial technology to help lift
people out of poverty. Broad acceptance of CoDi would mark an
important step in its financial inclusion strategy.
(Reporting by Stefanie Eschenbacher; Additional reporting by
Daina Beth Solomon in Mexico City and Jeffrey Dastin in San
Francisco; Editing by Frank Jack Daniel and Richard Chang
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