Larson, 29, who won a best actress Oscar in
2016 for independent drama "Room," began campaigning for
stronger female representation on and off screen more than a
year ago.
So when it came to promoting "Captain Marvel," which begins its
international rollout on Wednesday, she lobbied for more women
and people of color among those interviewing her.
"This film allows me an opportunity and a platform to be able to
have more flexibility to do more, and I just took that
opportunity," Larson told Reuters Television.
In a speech last year, Larson noted that 64 percent of the
reviews for Hollywood's 100 top grossing movies in 2017 were
written by white men.
"Captain Marvel" is not the first female-led superhero movie. DC
Comics "Wonder Woman," starring Gal Gadot, broke that barrier in
2017.
But like "Wonder Woman," Larson said "Captain Marvel" had to pay
more than lip service to women. The movie's co-director and
co-writer is Anna Boden.
"We're telling a female story, but it's not good enough to just
be like, 'You just hired a female lead and then we did it!',"
Larson said.
"You have to infuse it in every aspect. We have to make sure
that we are actually bringing more seats to the table, that
we're walking the walk. We're not just putting it on a poster,
that we're living it," she added.
In the film, Larson stars as 1990s former fighter pilot Carol
Danvers, who goes on a journey of self-discovery and becomes the
powerful Captain Marvel, a superhero caught in the midst of a
galactic war between two alien races.
It is also a tale of female friendship, with black actress
Lashana Lynch playing Danvers' best friend and fellow pilot
Maria Rambeau.
Lynch said the film marked a "really special moment to be able
to represent women and people of color in such a positive
light."
Larson, whose directorial debut "Unicorn Store" hits Netflix
next month, said she felt encouraged by steps Hollywood studios
were taking to be more inclusive.
"Sometimes it's just (that) it takes one person being like,
'Something seems weird,' and people are like, 'Oh my gosh,
you're right!," she said.
(Reporting by Reuters Television; Editing by James Dalgleish)
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