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			 This year the breakfast will include keynote speaker 
			Aaron Alejandro. His role as the current Executive Director of the 
			Texas FFA Foundation is just one small bullet point on an impressive 
			resume' of ag-related careers. Guests can look forward to a 
			interesting discussion from Alejandro. 
 The breakfast is free and open to the public. It will be well 
			attended by those in agricultural careers as well as local students 
			involved in agriculture. All are welcome but the local Farm Bureau 
			is requesting that you RSVP so as assure there will be enough food 
			to accommodate all guests. Seating is also limited so be sure to get 
			those RSVP's in soon.
 
 The event starts at 7 a.m., Thursday, March 21st. See ad in Lincoln 
			Daily News for details.
 
			
			
			 
Aaron Alejandro 
Aaron Alejandro is Executive Director of the Texas FFA Foundation 
located in Austin, Texas. In his non‐professional hours, Aaron consults with 
businesses, organizations, education and youth clubs about ways to improve 
organizational and individual performance. He has more than 30‐yrs of experience 
in management, personal and professional training. As an inspirational speaker, 
his unique style of delivery transcends all age groups and corporate cultures 
offering a clear message of personal dynamics for success.
 In his position with the Texas FFA Foundation, Aaron has established 
relationships with sponsors and individuals resulting in significant stakeholder 
engagement. With more than 193,000 students enrolled in agricultural science 
education courses and Texas FFA membership more than 123,000 members, Aaron’s 
efforts are bringing much needed "fuel” in the form of sponsorships ‐ to help 
make dreams come true and doors of opportunity larger.
 
 Aaron coordinated and established the Star Partnership and Convention Partners 
Program which have established record levels of donor support. The newest 
initiative MYTEXASFFA includes a dynamic website (MYTEXASFFA.ORG) and a leading 
edge mobile app technology (MYTEXASFFA Mobile App) establishing benchmark 
success for Texas agricultural science education and the Texas FFA – innovation 
in advocacy, engagement and stakeholder connection.
 
 
 In 2018, the Foundation recorded more than $11 million dollars in endowment and 
financial assets. This amount represents a 266% net asset growth in financial 
support since Aaron joined the organization in 2000. In the summer of 2018 at 
the 90th Annual Texas FFA Convention fundraising records for the annual event 
were broke and new benchmarks set. Because of its success, The Texas FFA 
Foundation's development model is being used by numerous state FFA foundations.
 
 In May 2018, Aaron joined the list of guests on KRLD's CEO Spotlight radio show 
hosted by David Johnson. David’s radio show features top CEOs from around the 
country weekdays at 6:20 p.m. and 5:20 a.m. on KRLD Radio. CEOs who have been a 
part of the radio show include:
 
In March 2016, Aaron's efforts for agricultural advocacy were 
recognized ‐ a visionary being acknowledged nationally through the Farm Credit 
100 Fresh Perspectives, a search to identify and honor 100 leaders who are 
changing rural communities and agriculture for the better. Selected by a panel 
of experts on rural matters, including Farm Credit leaders and others from 
around the agriculture industry, honorees like Aaron are among the 
best‐of‐the‐best who are positively shaping what is next for rural communities 
and agriculture. 
In September 2017, Aaron was accepted into the Forbes Nonprofit 
Council, an invitation‐only community for chief executives in successful 
nonprofit organizations. Alejandro joins other Forbes Nonprofit Council members, 
who are hand‐selected, to become part of a curated network of successful peers 
and get access to a variety of exclusive benefits and resources, including the 
opportunity to submit thought leadership articles and short tips on industry 
‐related topics for publishing on Forbes.com. Scott Gerber, founder of Forbes 
Councils, says, “We are honored to welcome Aaron into the community. Our mission 
with Forbes Councils is to curate successful professionals from every industry, 
creating a vetted, social capital‐driven network that helps every member make an 
even greater impact on the business world.”
 Aaron was a key leader in the formation of a collaboration between the Texas FFA, 
Texas 4‐H, Texas Farm Bureau and the Texas Department of Agriculture called 
“Texas Proud of Texas Agriculture.” This agricultural advocacy initiative 
between the state’s agriculture stakeholders aims to help inform consumers and 
policy makers the importance of using best practices in agriculture.
 
			
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Having served as President of the Texas FFA Association (the only 
Hispanic to date to be elected to that position), consultant for the Texas 
Department of Agriculture, Marketing Representative for CEV Multimedia, Ltd., 
District Director for a Member of the U.S. Congress, Aaron has fostered a rich 
pool of proven experience. Aaron produced seven Leadership Series videos for CEV 
Multimedia, Ltd. His presentation productions of Fundamental Parliamentary 
Procedure, Leadership Skills, The Power of Choice and LifeStrategies rank among the top producers nationwide. CEV estimates more than one 
million viewers have watched his presentations. He is nationally known as an 
effective speaker and organizational trainer.
 
 Aaron was raised at Cal Farley’s Boys Ranch just outside of Amarillo, Texas. As 
a promising youth in the midst of what could have been less than promising 
circumstances, Aaron learned quickly the importance of a positive attitude. His 
life is a reflection of his philosophy ‐ positive attitudes create positive 
results.
 
 
 
While studying Agricultural Education at Texas Tech University, Aaron was 
actively involved with the National Agri‐Marketing Association (NAMA), 
Agricultural Communicators of Tomorrow (ACT), Collegiate FFA, and he was a 
charter member of Alpha Gamma Rho Fraternity (pin #21). He served as a recruiter 
for the Texas Tech University College of Agriculture and Natural Resources and 
hosted Food, Fiber and You, a weekly television talk show produced by the 
Agricultural Ambassadors, university students who speak to student assemblies, 
4‐H and FFA events across Texas.
 
 In 1983, Governor Mark White appointed Aaron to represent Texas and carry our 
state flag at National Flag Day Ceremonies in Baltimore, Maryland at the 
historic Fort McHenry. His duties required him to carry the banner of the Lone 
Star State and then join his country at 6:00 p.m. in pausing to say the Pledge 
of Allegiance (Pause for the Pledge) which is a national tradition happening on 
June 14 ‐ Flag Day ‐ each year. In 1986, Governor Bill Clements once again 
appointed Aaron to carry the Texas flag, making him the only individual 
nationally to have represented their respective state on two occasions. In 1983, 
Aaron carried the Texas Flag as a result of his participation in American Legion 
Boys State ‐ one vote away for participating in Boys Nation, and then in 1986 as 
Texas FFA President.
 
 Aaron became an active part of his community having served on the Board of 
Directors of the Boys & Girls Clubs, Leadership Wichita Falls and the Downtown 
Rotary Club. He has served on committees for: Boy Scouts of America, Girl 
Scouts, and Minority Recruitment and Retention for Midwestern State University. 
As a member of Rotary International, Aaron was awarded a Paul Harris Fellow by 
members of his Rotary Club. Aaron is a 1989 graduate of Leadership Wichita Falls 
and was awarded the 1990 Texas Spokesperson for Agriculture. Aaron has served on 
the Board of Directors of Straight Street Ministries (a city‐wide ministry for 
at‐risk youth), and is currently on the board of directors of the Texas FFA 
Association and Live Like Johnny Organization. Aaron is currently a member of 
the Planning Committee of the Latinos in Agriculture Leadership Conference.
 
 In 2011, Aaron played a small role in the feature film Deep in the Heart. The 
role put him on stage with Val Kilmer, John Gries, Elaine Hendrix and D.B. 
Sweeny. The movie depicts the true life story of Mr. Dick Wallrath. Mr. Wallrath 
and Aaron have forged a great friendship. Wallrath is the largest individual 
donor in the history of the Texas FFA Foundation, donating millions in 
scholarships to help deserving Texas FFA members and making their academic 
dreams a reality. Between the Texas FFA and 4‐H, Mr. Wallrath has invested more 
than $20 million in Texas young people.
 
 
 
In 2012, Aaron added a new milestone to his career as a participant in the 
setting of a World Record. He was one of more than 850 people who participated 
in the La Quinta Mattress Human Dominoes which took place in New Orleans ‐ 
breaking the previous World Record of 550 mattress human dominoes. Aaron was 
#381 in the World Record setting event. Aaron was in New Orleans participating 
in the La Quinta International Conference.
 
 An avid sportsman, Aaron was featured along with Texas FFA President – Blake 
Vineyard on The Prieferts television show seen on the Sportsman Channel. Aaron 
harvested an Aoudad sheep in the majestic Palo Duro Canyon. He supports 
conservation and best practices to ensure the longevity of our natural 
resources.
 
 Aaron is blessed with a beautiful family and spends much of his time with his 
wife, Rebecca, his sons: Chandler and William Jaxson; and his daughters: Abigail 
and Keagan. He's especially excited about his family's newest addition, 
grandson, Liam. Aaron and his family attend Colonial Church. He enjoys the 
outdoors, hunting and fishing.  Aaron recently wrapped up coaching six 
seasons of his son’s soccer team, The Warriors – William has moved on to 
competitive play. Aaron is an accomplished martial artist and trains with 
Warriors Way International.
 
 Aaron has shared his tools for achieving success among businesses and 
organizations in more than 800 cities across Texas, Oklahoma, Louisiana, New 
Mexico, Washington, Maryland, Minnesota, Georgia, Indiana, Idaho, Maine, 
Pennsylvania, Illinois, Washington, D.C., Arizona, New York, Florida, Utah, 
Wyoming and a major keynote address at the International Association of Fairs & 
Expositions in Las Vegas, Nevada.
 
				 
			[Alejandro bio provided by Farm 
			Bureau] |