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Customers at the upscale retailer's Beverly Hills store on
Friday perused a new section with hand-blown glass bongs, Gucci
ashtrays, jewelry inscribed with the words "Lighten Up" and
cosmetics labeled as containing cannabidiol, a non-high inducing
part of the cannabis plant.
Marijuana remains banned by federal law, although California is
one of 10 U.S. states that has legalized the drug for
recreational use.
Barneys New York does not sell any marijuana in stores, but the
retailer has given space at its Beverly Hills store to another
company, Beboe.
Beboe's sales representatives at the store can help customers
use an iPad to order marijuana for home delivery by another
company called Emjay, said Beboe co-founder Scott Campbell.
"It's designed to replace the bottle of wine that you bring to a
dinner," Campbell said. "Our stuff is what we call very socially
dosed, which is something you can puff on and get warm and
tingly but you're not going to get trapped in your sofa for four
hours like a lot of other cannabis products."
Barneys New York's move into the pot lifestyle market comes more
than one year after California, following a 2016 referendum to
legalize weed, allowed dispensaries to sell the drug to adults
for recreation.
"Legalization is only a year old and it's opening up our eyes to
what's there in the market, what's missing in the market, what
our customer wants," Matthew Mazzucca, who is the creative
director of Barney's New York.
The retailer known for lavish fashion items, including leather
bags and high fashion jackets and shoes, plans to bring its
cannabis-themed "The High End" products to other stores, the
company has said.
(Writing by Alex Dobuzinskis; Editing by Bill Tarrant)
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