Digital Marketing Workshop March 28
Registration Still Available for Workshop on Digital Media Strategy for Business

 

[March 26, 2019] 

Registrations are still being accepted for a special workshop on digital marketing that will be held March 28, on the Lincoln College campus.

Businesses trying to navigate the ever-changing world of digital marketing will have an opportunity to learn from three area professionals at the workshop March 28, hosted by the MacKinnon School of Business at Lincoln College.

The Digital Marketing Media Strategy event is part of the school’s ongoing “Here’s How” series aimed at helping area businesses tackle current challenges, explained Dr. Diana Heeb Bivona, of the MacKinnon School of Business.

The workshop will be held Thursday, March 28, beginning at 8:30 a.m. in the Alumni Room of the Meyer-Evans Student Center on the Lincoln College campus. Cost for event is $10 before March 27, or $20 the day of the event. It will conclude at 12:30 p.m.

“We were very pleased to be able to secure three outstanding business professionals to share their expertise at this workshop,” Dr. Heeb Bivona said. “Each has practical experience that can easily be put into practice by businesses or organizations needing to develop a digital strategy on a limited budget.”

The sessions will be: Creating a Digital Marketing Strategy, presented by Eric Broughton; Managing Your Website, presented by Lisa Kuhlman; and Social Media 101: Raise Awareness and Engage Customers, presented by Cindy Smith.

Additional details follow:

Creating a Digital Marketing Strategy – Developing and implementing a digital marketing strategy for your business can be a confusing and overwhelming endeavor. Simply having a website and being active on social media isn’t enough. Topics covered will include: components of a digital marketing strategy, assessment, and creating effective digital marketing campaigns.

Broughton is CEO and Founder of Interactive Media and The Incubator in Springfield. He's a former financial analyst and project manager, turned online entrepreneur. He also is part of multiple startups and online projects like FitTube, Springfield Daily and Moxii, just to name a few. Eric received his Master’s Degree in Business Administration from Benedictine University. As an undergraduate, he played college football at Quincy University.

Managing Your Website – Learn the “Must Have” elements of a successful website that turns visitors into customers. Topics covered include: preplanning your website, choosing a website host, the importance of branding, design do's and don'ts and website checklists for before, during, and after.

Kuhlman is the founder of Grayhaven Design Studio, a graphic design agency that specializes in visual storytelling for small businesses and nonprofits. She has a passion for connecting with entrepreneurs and collaborating with them to create effective designs that tell their unique story to the world. When she’s not designing, she can be found reading, writing, drinking coffee and learning something new. Her website is grayhavendesignstudio.com.

Social Media 101– Raise Awareness and Engage Customers – Social media marketing builds brand awareness and develops customer relationships. This session will offer a simple, practical action plan that can help businesses get started, connected and organized in the complex world of social media. Topics include: developing your brand within your social media voice, knowing and understanding your audience, planning and crafting social media posts and posting with the intention to enhance customer engagement.

Smith has been a professional photographer for 15 years. Her experience began with weddings/events and portrait work until she recently decided to focus more on her passion: visual storytelling. Her eyes were opened to the world of digital marketing when she decided to re-brand her photography business. This passion for creating visual narratives, along with a new understanding of digital marketing, led her to study the use of social media to communicate, connect, market, and share with her community.

In November of 2017, she officially re-launched as Seek Studios, specializing in photojournalistic photography. When she is not behind the camera or running her business, she enjoys spending time with her family and friends, singing, co-leading the Women’s ministry at her church and watching Hallmark Movies with a cup of tea. Her website is www.seekstudios.net.

[Mark Gordon
Public Relations and Media Manager
Lincoln College]