British runner Pavey says Nike froze sponsorship when pregnant
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[May 17, 2019]
(Reuters) - British distance
runner Jo Pavey has become the latest female athlete to complain
that Nike halted her sponsorship payments when she was pregnant, Sky
News reported on Thursday.
The five-time Olympian said the athletic apparel company froze her
payments when she revealed that she was expecting her first child
Jacob, who was born in 2009.
"When I announced I was pregnant my contract was immediately
paused," Pavey, who won 10,000 meters bronze at the 2007 world
championships, told Sky.
"One of the main problems is the target to get the contract back and
the timescale," she said.
"It was the joy of running that kept me going because you think,
'What will be will be' and I was focused on being a mum. But you
don't want to feel punished for being pregnant."
Pavey's comments come after American middle distance runner Alysia
Montano made similar claims in a video on the New York Times website
earlier this week.
"I was sponsored by Nike and when I told them I wanted to have a
baby during my career, they said, 'Simple, we'll just pause your
contract and stop paying you,'" said Montano, who famously competed
while eight months' pregnant in 2014.
"How about when you tell my daughter she can achieve anything, you
back it up?"
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Great Britain's Jo Pavey poses for a photo ahead of the 2017 Virgin
Money London Marathon Action Images via Reuters / Matthew Childs
Livepic
Nike frequently promotes gender and racial equality in its
advertising campaigns.
In a statement to Reuters, Nike said it had changed its policy last
year on sponsorship so that no female athletes would be "penalized
financially for pregnancy."
"Nike is proud to sponsor thousands of female athletes," a Nike
spokesman said in an emailed statement.
"As is common practice in our industry, our agreements do include
performance-based payment reductions. Historically, a few female
athletes had performance based reductions applied."
(Reporting by Rory Carroll; Editing by Ian Ransom)
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