Plant-based substitutes have been gaining popularity with more
people opting for vegan or vegetarian diets, and companies like
Beyond Meat Inc and Impossible Foods are fighting to get a share of
the pie by launching new products in North America.
Little Caesars said it would offer Impossible supreme pizza, in
three test markets, including Florida, New Mexico and Washington
state.
"This is likely just the beginning of plant-based menu items from
Little Caesars," Chief Executive Officer David Scrivano said.
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Last week, Restaurant Brands International Inc's Tim Hortons said it
would test Beyond Meat's meatless sausages as part of its breakfast
options in selected Canadian restaurants.
Impossible Foods' plant-based burger patties are currently served at
White Castle and Red Robin Gourmet Burgers, while rival Beyond Meat
is a supplier for TGI Fridays and Carl's Jr.
(Reporting by Soundarya J in Bengaluru)
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