Newspapers are wooing subscribers by offering huge discounts for
their digital editions as they lose online advertising revenue
to Alphabet Inc's <GOOGL.O> Google and Facebook Inc <FB.O>.
The Times is also trying to beef up its digital offerings by
adding a host of features such as podcasts and crosswords to its
flagship website.
Paid digital-only subscriptions in the third quarter rose
273,000 from the preceding quarter, taking the total subscribers
to about 4 million. Of the additions, 209,000 came purely from
its news-only products.
Total revenue rose to $428.5 million from $417.3 million a year
earlier, marginally falling short of analysts' average estimate
of $429.1 million, according to IBES data from Refinitiv.
The company, which had forecast a "challenging" second half for
digital advertising, said it expects a "fairly challenging"
fourth quarter.
Print advertising revenue fell 6.7% to $113.5 million.
Excluding items, the company earned 12 cents per share, above
expectations of 10 cents.
Net income attributable to shareholders fell to $16.4 million,
or 10 cents per share, in the quarter, from about $25 million,
or 15 cents per share, a year earlier.
(Reporting by Neha Malara in Bengaluru; Editing by Shinjini
Ganguli)
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