The California rapper, whose songs include
"Murder Was the Case" and "Sexual Eruption," appeared in
Lawrence, Kansas, on Friday night at an annual event dubbed Late
Night in the Phog, which ushers in the school's basketball
season.
Video posted online showed Snoop Dogg sporting a KU jersey while
women in blue shorts and midriff tank tops twirled around poles
and a mascot in a dog costume held up a giant marijuana blunt
prop.
"I take full responsibility for not thoroughly vetting all
details of the performance and offer my personal apology to
those who were offended," KU Athletic Director Jeff Long said in
a statement.
"We strive to create a family atmosphere at Kansas and fell
short of that this evening," he said.
A representative for Snoop Dogg did not immediately return a
call or email seeking comment.
Many social media users who commented on the performance
wondered what school officials had expected from a show by the
Grammy-nominated musician, who is known for expletive-laden
lyrics and his enthusiasm for marijuana.
"What type of morons think there's anything family friendly
about snoop dog? Dummies," Justin Termine, the host of "NBA
Today" on Sirius XM Satellite Radio, wrote on Twitter.
Long posed with Snoop Dogg in a pair of photos that KU's
athletics department posted on Twitter ahead of Friday's
performance, showing them back-to-back and scowling in one and
smiling in the other.
Long's apology came less than two weeks after he had to respond
to a notice from the National Collegiate Athletic Association (NCAA)
alleging KU's men's basketball and football programs violated
the association's bylaws.
The school had a "lack of institutional control," the NCAA said.
Long responded that the university self-reported football
program violations that have since been presented by the NCAA.
He also said KU officials "strongly disagree" with the
allegations against its basketball program.
(Reporting by Alex Dobuzinskis in Los Angeles)
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