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Managers at five Nike stores in Beijing and
Shanghai told Reuters during visits on Thursday they had been
told in recent days via a memo from management that all Rockets
merchandise had to be removed. Reuters was unable to view the
memo.
Although Rockets general manager Daryl Morey has since
apologized for his tweet last week, National Basketball
Association (NBA) Commissioner Adam Silver further angered
authorities when he said the league backed Morey's right to
exercise his freedom of expression.
Despite the controversy, the NBA was pressing ahead with an
exhibition game between the Los Angeles Lakers and Brooklyn Nets
in Shanghai on Thursday night. Promotional events earlier in the
week had been canceled.
The stakes are high for NBA, whose league business in China is
said to be worth more than $4 billion. The world's most populous
nation is Nike's top source of revenue growth as other regions
slow.
Three Nike stores in Shenzhen also kept Rockets merchandise off
the shelves, as well as NBA products in general, staff told
Reuters by phone. Three Nike stores in Chengdu, a bustling
inland city in southwest China, also removed Rockets products.
Nike and its China office did not respond to multiple Reuters
requests for comment.
A specialist NBA store at Super Brand Mall, a major shopping
center in the Shanghai financial district of Lujiazui, has also
removed all Rockets-related merchandise.
"Other stuff, there hasn't been any impact, and no one has said
we need to withdraw it," said a store manager, laughing. "If
they say that all NBA stuff has to be withdrawn then our store
will go bankrupt."
At two basketball-themed NBA Playzone family entertainment
centers in Shanghai and Beijing opened by NBA China, staff
confirmed that Rockets products had been removed.
"Rockets products were hot before and when you stepped into the
store, it was full of red. Now, it is mostly yellow and blue,"
the colors of the Golden State Warriors, said a manager at the
Shanghai Playzone, who like the NBA store employee declined to
be identified because of the sensitivity of the issue.
NBA China did not immediately respond to a Reuters request for
comment about the entertainment centers.
WIDER BACKLASH
Major Chinese e-commerce platforms Alibaba <BABA.N> and JD.com <JD.O>
have taken Houston Rockets merchandise off their sales
platforms, including mobile apps.
Searches for sneakers with the NBA logo on Alibaba and JD.com
also yielded no results. Those include collaboration sneakers
marketed with brands such as Nike and Carlyle-backed <CG.O>
Supreme.
A handful of individual online merchants still sell the
sneakers.
Alibaba, which declined to comment, told domestic media that
Morey's comments had seriously hurt the feelings of the Chinese
people, and that there was no room for negotiation.
JD.com, which also did not comment, told local media that the
firm deeply resented and strongly condemned Morey's remarks.
Two of the largest online resale marketplaces for sneakers in
China have also removed all branded shoes connected to the NBA,
according to four sneaker traders.
Poizon and DoNew, two mobile shopping apps popular among fans of
designer sneakers, have taken NBA shoes off their platforms,
traders said.
A Reuters search on Poizon and DoNew's apps with the keyword
"NBA" returned no results.
Poizon did not respond to an emailed request for comment and
phone calls to DoNew's office in Shanghai went unanswered.
"As long as the bosses of Nike and Adidas don't come out and say
something stupid and get banned by China's central government, I
think sneaker resales in China will remain pretty profitable,"
said Zhu Junwen, a reseller in Guangzhou.
Adidas <ADSGn.DE> is in the middle of a reported $200 million,
13-year endorsement contract with Houston Rockets star guard
James Harden, who is the centrepiece of the apparel maker's
basketball shoe lineup.
"But if (Nike and Adidas get banned), that would be the end of
it," Zhu said.
(Reporting by Ryan Woo in Beijing and David Stanway in Shanghai;
Additional reporting by Yawen Chen, Beijing newsroom, Shanghai
newsroom, Josh Horwitz and Se Young Lee. Editing by Gerry Doyle)
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