The
luxury jewelry retailer, owned by Greek Folli Follie <HDFr.AT>,
has around 28 standalone stores across the UK and Ireland along
with seven kiosks and employed 350 people when it appointed
administrators earlier this month.
"Whilst we continue to talk to interested parties about a sale
of the business, the ongoing cash-flow pressures mean the
current cost base is not sustainable," joint administrator Matt
Smith said.
Smith had earlier said that the directors had been seeking
alternative solutions, including a company voluntary arrangement
(CVA), refinancing or sale, but were unable to ink such a deal.
Links of London was founded in 1990, offering unisex jewelry and
lifestyle accessories, with luxury products designed after
London's art, music, and film scenes at the time.
It appointed administrators earlier this month and said on its
website it was unable to process any online sales, but directed
people to its stores.
The jeweler's Greek owners have also faced their share of
troubles. Folli Follie in August mandated Deloitte and Savigny
Partners to look into the possible sale of Links of London,
which it bought in 2006.
(Reporting by Tanishaa Nadkar in Bengaluru; Editing by Aditya
Soni)
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