Divide and conquer: British PM Johnson launches high-risk election
strategy
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[October 30, 2019]
By Elizabeth Piper
LONDON (Reuters) - The phoney war is over.
After months of rehearsing his election strategy, British Prime Minister
Boris Johnson is poised to run a high-risk campaign designed to exploit
divisions over Brexit despite his public appeals for national unity.
Ahead of the Dec. 12 vote, he will focus on portraying his new Brexit
deal with the European Union as a victory for a leader who many said
would be unable to win concessions from Brussels and would instead leave
without an agreement.
Central to the election campaign will be the message that only Johnson
can finish the job of leaving the EU, two sources close to the campaign
said.
It is a stance the former foreign minister and London mayor has used
with varying degrees of success since becoming prime minister in July,
after his predecessor failed three times get parliament to approve her
own Brexit deal.
Johnson's deal secured initial parliamentary approval, though its
passage remains uncertain. In the election, he hopes to win a
parliamentary majority - something he does not currently enjoy - to push
the agreement through.
To win the election, rather than uniting the people, one source said,
Johnson's Conservative Party wants to tap into divisions over the EU,
hoping to fire up voters who backed leaving by offering them an early
taste of the so-called "Brexit dividend" - for example, funding promised
for healthcare from savings generated by quitting the EU.
It is a narrative that pits those who back Brexit against the
"establishment" - parliament, the courts and big business - which
Johnson says is trying to frustrate the "will of the people".
"It's the outsiders versus the insiders," said one veteran party member.
It involves making a play for English regions which traditionally vote
for the opposition Labour Party but also back leaving the EU, in order
to counter a challenge from the Brexit Party led by veteran euroskeptic
Nigel Farage.
According to one source, the party will focus on around 40
constituencies, or voting districts, in central and northern England
which voted to leave the EU.
Another Conservative campaigner said highly effective social media
campaigning used in the 2016 referendum was also being deployed -
resulting in one lawmaker being contacted by 200 voters he did not have
in his database.
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Britain's Prime Minister Boris Johnson is seen on Downing Street in
London, Britain October 29, 2019. REUTERS/Yara Nardi/File Photo
GAMBLE
Johnson looks to be in a strong position, leading in opinion polls
and with much higher personal ratings than his main opponent, Labour
leader Jeremy Corbyn.
But waging a Brexit election is also a risky move - Johnson could
deepen divisions in the Conservatives and is betting on widening the
party's appeal in a country where traditional political allegiances
have been shattered by the 2016 decision.
His predecessor, Theresa May, called an election two years ago when
riding high in opinion polls, only to be handed a hung parliament by
voters who were unconvinced by an ill-judged campaign.
With polling day only announced on Tuesday, neither party has yet
produced manifestos, which will offer a deeper understanding of
their strategies for Britain.
But the months spent limbering up for the poll have offered an
insight into how Johnson will wage what will be a short campaign
before an election which will determine how, when and perhaps even
whether Britain will leave the EU.
As prime minister, Johnson, a figurehead for the Vote Leave campaign
in 2016, has made delivering Brexit his main focus.
He staked his reputation on "getting Brexit done" on Oct. 31, only
to be thwarted by parliament and forced to ask for an extension to
his "do or die" deadline.
But one source in his team said Johnson could weather reneging on
that pledge.
Focus groups, the source said, suggest that voters will see that he
is trying to deliver on his Brexit promise and is being prevented
from doing so by parliament.
"The strategy is to woo Brexit Party supporters of all colors, but
specifically court Labour leave voters in the northeast and
Midlands," the veteran Conservative member said. The message is
"let's get Brexit done and move on."
(Reporting by Elizabeth Piper; Editing by Giles Elgood)
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