The Council of Fashion Designers of America (CFDA)
has condensed the official New York Fashion Week calendar from
six to five days and nights under the leadership of
newly-elected chairman, designer Tom Ford.
"We're conscious of people's time and budget," CFDA President
and Chief Executive Steve Kolb told Reuters on Tuesday. "We've
gotten feedback over the last few seasons that the longer
schedule was difficult for editors and buyers and guests of
fashion shows."
For the most part, brands who bore the brunt of the condensed
calendar and did not make it onto the official schedule were
those with a "very small retail footprint," Kolb said.
"You have to think who as a top editor of a magazine... are they
going to want to sit there and watch that show or, as a buyer,
are they going to want to sit there and eventually buy that
collection?" Kolb said.
Highlights during the week include Tommy Hilfiger and Zendaya's
new collection, which will be shown at the Apollo Theater in
Harlem, and The Blonds, who will team up with the Broadway
musical "Moulin Rouge!" for their show.
New York Fashion Week will officially run from Sept. 6 until
Sept. 11.
(Reporting by Alicia Powell in New York; Editing by Sonya
Hepinstall)
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