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 The 32-year old, who counts 17.2 million followers on Instagram,
is a celebrity in her native Italy as well as the fashion world,
famed for postings her looks online.
Kickstarting her career some 10 years ago with her "The Blonde
Salad" blog, Ferragni, whose business strategy became a Harvard
Business School case study, is now considered one of the most
influential people in the industry.
Despite screening out of competition and at a smaller venue than
the festival's main feature films, the premiere of "Chiara
Ferragni - Unposted" drew a crowd of about 300 people, including
fans screaming her name.
"Creating this documentary has been the most challenging project
I've ever taken part in," Ferragni wrote alongside a tearful
video post this week in the run up to the premiere.
"Letting someone else, the director ... tell my story and go
deep in everything I've experienced has been scary but
therapeutic. Being able to show you how my business started 10
years ago and that it's not only about posting a nice selfie was
of extreme importance to me."
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In the documentary, written and directed by Italian writer and
filmmaker Elisa Amoruso, Ferragni talks about her work, which now
includes a fashion brand and beauty classes, sharing personal
moments such as her pregnancy worries and son's birth online as well
as dealing with negative comments.
Family members, colleagues, academics, fans as well as designers
like Alberta Ferretti, Jeremy Scott and Dior's Maria Grazia Chiuri,
talk about Ferragni as a person and businesswoman.
As well as highlighting the power of social media stars, the film
also looks at Ferragni's split with a former boyfriend and business
partner and her 2018 nuptials to Italian rapper Federico Lucia,
which was dubbed "Italy's royal wedding".
(Reporting by Marie-Louise Gumuchian; Additional reporting by
Cristiano Corvino; Editing by Mark Potter)
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