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 The British singer, songwriter and lead vocalist of the rock band
Queen died in 1991 aged 45 due to complications from AIDS.
The four-minute video clip released by Universal Music Group (UMG)
accompanies the flamboyant singer's 1985 track "Love Me Like There's
No Tomorrow". The tale of the two white blood cells, one of which is
infected with the virus, depicts the power of love over fear and
ignorance.
"We wanted to tell a story that was relevant to Freddie's life, but
not explicitly about him," said the directors Esteban Bravo and Beth
David in a statement.
Taking a more "microscopic" perspective allows for a more nuanced
exploration of the struggles those with HIV/AIDS face in their
personal relationships and in society, they added.
"The LGBT+ community fought for years for the right to proper
research and healthcare, and because of that fight, millions of
lives have been saved. We wanted to celebrate that victory," Bravo
and David said.
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The video is also meant as a tribute to the work of the Mercury
Phoenix Trust, set up after Mercury's death to help support projects
worldwide in the fight against HIV and AIDS.
The song "Love Me Like There’s No Tomorrow" comes from "Never
Boring", the definitive Freddie Mercury solo collection, which will
be released worldwide on Oct. 11 through UMG, Hollywood Records and
Mercury Records.
(Writing by Gareth Jones; Editing by Hugh Lawson)
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