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			 Developed by Eli Lilly and Co's <LLY.N> Loxo Oncology and marketed 
			by German drugmaker Bayer <BAYGn.DE>, it fights a rare genetic 
			mutation that appears in less than 1% of solid tumors, regardless of 
			where they appear in the body. 
 Finding those patients will require widespread adoption of 
			sophisticated tests that look for multiple genetic alterations that 
			could be driving the cancer.
 
 So far, progress has been slow.
 
 Adoption of so-called next-generation sequencing (NGS) tests has 
			been stalled by lack of reimbursement from insurers over concerns 
			that the evidence is not there yet to support widescale use, 
			according to more than a dozen interviews with oncologists and 
			pharmaceutical and diagnostic industry executives.
 
 As a result, pharma companies from small biotech Blueprint Medicines 
			Corp <BPMC.O> to larger rivals Lilly and Roche Holding AG <ROG.S> 
			are taking matters into their own hands, bulking up staff to 
			increase patient and physician awareness about testing and building 
			up a gene testing infrastructure that for many community hospitals 
			still does not exist.
 
			
			 
			
 Bayer executives told Reuters it plans to spend $70 million to 
			increase patient and physician awareness of testing for rare 
			mutations and to encourage regulatory approval of more tests. They 
			expect that budget to expand as Vitrakvi continues to win approval 
			in other countries.
 
 Lilly told Reuters the company has signed an agreement with Thermo 
			Fisher Scientific <TMO.N> to develop a companion diagnostic test for 
			its experimental drug, LOXO-292.
 
 The deal adds RET mutations - the target of both Lilly's and 
			Blueprint's drugs - to Thermo's Oncomine Dx Target Test, which local 
			pathology labs can use to identify multiple genes linked with 
			non-small cell lung cancer.
 
 The agreement is aimed to help identify more lung and thyroid cancer 
			patients who may benefit from the Lilly or Blueprint therapies. The 
			Thermo test is already approved by the U.S. Food and Drug 
			Administration - a key standard for Medicare coverage, the companies 
			said.
 
 According to Dr. Brian Alexander, chief medical officer of Roche's 
			gene testing company Foundation Medicine, only about 15% of U.S. 
			patients with advanced cancers get comprehensive genomic profiling. 
			Another 25% get single-gene testing, he said, and a large proportion 
			"are not getting any testing at all."
 
 At MD Anderson, which sees 100,000 new cancer patients a year, only 
			around 10,000 eventually have their tumors sequenced.
 
 For a rare few, the tests are lifesaving.
 
 Xin Zheng, 47, a mother of three in Michigan who was referred to 
			Reuters by Blueprint, was diagnosed with stage 4 lung cancer in 
			2016. After failing several treatments, she was out of options.
 
 Her husband, Zhigang Wei, asked for genetic sequencing, and the test 
			turned up a RET mutation. After contacting multiple lung cancer 
			experts, Zhigang found an early-stage clinical trial treating 
			patients with Blueprint's experimental drug, BLU-677.
 
 Now, Xin is nearly back to normal.
 
 “My wife is lucky," he said, adding her quality of life is much 
			better and she has hope for the future.
 
 
			
			 
			Finding patients with such rare mutations is like "looking for the 
			needle in the haystack," said Stefan Oelrich, head of 
			pharmaceuticals at Bayer.
 
 Dr. David Hyman of Memorial Sloan Kettering Cancer Center, who 
			tested Vitrakvi in clinical trials, said making these tests the norm 
			for advanced cancer patients will require a huge shift in the way 
			oncology is practiced.
 
			"It's painful to know there are patients out there with these 
			alterations who are dying without knowing about it and without 
			getting any treatments," he said. 
			
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			NOT GETTING TESTED
 For Bayer's Vitrakvi and Roche's Rozlytrek, along with similar drugs 
			in development, genomic testing is critical to finding patients who 
			can benefit from them.
 
 Cancer patients and drug companies alike got a boost last year when 
			the federal Medicare health program for the elderly and disabled 
			said it would cover FDA-approved tests for advanced cancer patients 
			that can identify hundreds of genetic mutations at once. A Medicare 
			endorsement is generally followed by widespread coverage decisions 
			by private insurers.
 
 But the final regulations dropped a requirement that testmakers 
			prove the tests are cost-effective and improve patient care. That 
			created an "evidence gap" that has allowed some insurers, also known 
			as third-party payers, to withhold coverage or demand more proof 
			that they benefit patients, said Jeff Schreier of Diaceutics PLC <DXRX.L>, 
			a data analytics company that works with drugmakers to improve 
			diagnostic testing.
 
 "More payers are coming around, but it's slow," he said.
 
 The most recent coverage policy from CVS Health Corp's <CVS.N> Aetna 
			approves many single-gene tests for specific cancers, but still 
			largely considers multi-gene tests experimental. Anthem Inc's <ANTM.N> 
			policy limits testing to "medically necessary" use and states 
			there's "insufficient published evidence" to support widespread 
			testing.
 
 And while Foundation Medicine's and Thermo Fisher's tests are 
			getting reimbursed from Medicare, many hospitals such as MD 
			Anderson, which have developed their own tests, are not guaranteed 
			payment. "Reimbursement is still a driving force," MD Anderson's 
			Kenna Shaw said of genomic testing, which costs an average of $5,000 
			per patient globally.
 
 Lilly bought Loxo in January for $8 billion to profit from its 
			targeted drugs in early-stage development. Bayer secured the rights 
			to Loxo's two leading compounds in a 2017 alliance.
 
			
			 
			Dr. Anthony Sireci, Loxo's senior medical director, said the company 
			has been working to "democratize" testing in the United States by 
			increasing its use in local pathology labs, where most cancer 
			testing has traditionally been done. The Thermo Fisher agreement 
			will support those goals and expand patients' access to 
			"high-quality genomic testing," he said.
 "TEST YOUR CANCER"
 
 Bayer has hired diagnostic experts to help its medical and sales 
			staff assess the barriers to genomic testing and ensure that local 
			pathology labs are including the genetic alterations targeted by its 
			drugs when they profile tumors, the company's oncology strategic 
			business chief Robert LaCaze said in an interview.
 
 Bayer also launched a public awareness campaign called "Test Your 
			Cancer" that urges patients to ask their doctors about genomic 
			cancer testing. The company is working with testing providers to 
			ensure test reports are easy to understand.
 
 Blueprint, which has six genomically-targeted drugs in development, 
			told Reuters it plans to hire six diagnostics experts to increase 
			awareness of the mutations their drugs target, especially in 
			community medical practices, where 70% of cancers are treated.
 
 Bayer sees signs of progress. Based on internal data, the company 
			estimates average sequencing rates across tumors neared 30% last 
			year, and the company saw a two-fold increase in the number of labs 
			offering tests that carry the mutation targeted by Vitrakvi.
 
 Bayer has not released sales figures for Vitrakvi.
 
 Asked for an update in the most recent earnings call in July, 
			Bayer's Oelrich said uptake is going "according to plan," but 
			declined to say how many patients are using the drug. LaCaze said 
			with very rare cancers like the ones Vitrakvi targets, sales growth 
			is "something that will build over time."
 
 (Editing by Michele Gershberg and Edward Tobin)
 
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