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 The '70s-inspired show - dubbed "TommyNow" - rolled out the "TommyxZendaya"
fall 2019 collection, Hilfiger's second joint effort with the
23-year-old American singer and "Euphoria" star.
"The collection's bold tailored pieces are infused with a modern
twist that celebrate the strength that comes from fearlessly
being your true self," Hilfiger, 68, said in a statement.
Their last collaboration in March served up bold fashion
statements at the Comédie des Champs-Élysées in Paris.
On Sunday, a diverse cast of models including Grace Bol, Halima
and Winnie Harlow rocked the runway donning high-waisted snake
print pants and dresses, faux furs, velvet blazers and bootleg
trousers, leather platform shoes and more. South African model
Candice Swanepoel sparkled in a metallic halter neck jumpsuit
and Ashley Graham, who last month announced that she was
pregnant, wowed the audience with a polka dot dress and velvet
platform heels.
The front row, lined with celebrities including models Gigi and
Bella Hadid and the design world's elite, joined other attendees
in dancing along to Aretha Franklin's "Respect" and "Move on Up"
by Curtis Mayfield.
"It is a goosebump moment for us to become part of the Apollo's
storied history tonight," said Hilfiger.
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His show was a "see now, buy now" event - a trend in the fashion
industry that sees labels make outfits displayed in catwalk shows
available to consumers to purchase immediately.
Viewers watching the event live online were able to click on any
outfit they chose and purchase the items right away.
The Hilfiger brand, owned by fashion giant PVH Corp <PVH.N>, is one
of the best-known names in the U.S. apparel business, with over
1,600 retail outlets in the Americas, Europe and Asia.
The brand is the biggest contributor to PVH's sales.
Nordstrom Inc <JWN.N> will be the exclusive wholesale partner for
the "TommyxZendaya" collection in the United States. New York
Fashion Week's five-day schedule, which previously ran for a full
week, was streamlined to give buyers and editors more time to attend
London Fashion Week, which follows directly after the New York event
ends on Wednesday.
(Reporting by Melissa Fares in New York; Additional reporting by
Alicia Powell in New York; editing by Darren Schuettler)
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