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The accolades give HBO new bragging rights in
the increasingly competitive battle for viewers of streaming
video.
HBO is available on pay TV and online. Parent company AT&T Inc
plans to unveil an expanded streaming service called HBO Max
next spring to compete with Netflix Inc, Amazon.com Inc's Prime
Video, new offerings from Walt Disney Co and Apple Inc, and
others.
"Game of Thrones" scored 12 awards overall, while HBO's limited
series "Chernobyl" won 10.
Amazon landed the Emmy for best comedy series and five other
awards for its quirky British comedy "Fleabag," one of the
company's 15 wins. "The Marvelous Mrs. Maisel," an Amazon comedy
about a 1950s housewife-turned-comedian, received eight Emmys.
Netflix, the company that pioneered streaming video, finished in
second place overall with 27 awards. They included best
television movie for interactive film "Black Mirror:
Bandersnatch," which let viewers choose plot turns throughout.
Executive producer Charlie Brooker, while accepting the award on
stage, thanked Netflix's creative and technical team "who pulled
off a magic trick."
HBO had dominated the Emmys for years with hits such as "The
Sopranos" and "Sex and the City." It ran up a 16-year streak as
the most-honored network until 2018, when Netflix and HBO tied
with 23 awards each.
HBO's Emmy dominance this year is welcome news for AT&T, a
telecommunications and media conglomerate that is under pressure
from activist investor Elliott Management Corp to improve its
business. AT&T in 2018 bought Time Warner, owner of HBO, CNN and
Warner Bros.
Among traditional networks, the National Geographic cable
channel secured eight wins, most of them for documentary "Free
Solo," and Comcast Corp's NBC won seven.
(Reporting by Lisa Richwine; Editing by Will Dunham)
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