Guests, including French actress Isabelle Huppert, took shelter
under see-through umbrellas on the outdoor catwalk, set among
the bamboo and lush vegetation of the jungle-like garden at the
Quai Branly, a museum focused on non-European cultures.
The mix of male and female models, featuring sisters Bella and
Gigi Hadid, swept past in flowing dresses and pastel tones.
Some looks, including a loose sky blue pleated ensemble and a
short shiny dress, had echoes of ancient Greece, while
accessories included oversize handbags and wide-brimmed hats.
Men's T-shirts featured faded prints from "Little Nemo in
Slumberland", a children comic strip that was published every
week in the New York Herald in the 1910s and followed its hero's
fantastical dreams.
"The reminiscence of childhood is very important for me," said
Lanvin's designer Bruno Sialelli after the show.
"I feel I'm in a generation that is pivotal, we had a childhood
without digital so we had to read, we had to get bored, this
provided a lot of creativity as a kid. And at the same time now
we are really in the digital world."
The link with childhood was in Lanvin's DNA, Sialelli said,
adding that Jeanne Lanvin, who founded it in 1889, first began
making dresses for her daughter which other parents soon wanted
copies of, before ordering versions for themselves.
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The 32-year-old Frenchman was appointed creative director of the
brand by new CEO Jean-Philippe Hecquet last January, as Lanvin
attempts a turnaround under its Chinese owner Fosun.
Lanvin became the darling of the fashion world in recent years
thanks to designer Alber Elbaz, who, along with former owner Shaw-Lan
Wang, revived the brand and led it to 14 successful years before his
departure in 2015, after which sales stuttered.
Spectators at Wednesday's show were also given headphones playing
sweet electronic music mixing violin and bird song, meant to immerse
them in the garden's atmosphere.
"I fell in love with the Quai Branly garden, it's like a bubble, I
provided the viewers with headphones so that they could really
contemplate the place and the collection", Sialelli said.
Paris Fashion Week runs until Oct 1.
(Reporting by Elizabeth Pineau, Editing by Sarah White and Emelia
Sithole-Matarise)
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