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Tech giants such as Facebook and YouTube have been adding
features to their video streaming services as the demand for
online video traffic grows.
In its latest move, Yandex is following in the footsteps of
China's Toutiao, a core product of Beijing-based company
ByteDance. Toutiao has a video channel where bloggers can upload
content and an algorithm recommends it to users.
Yandex Zen, which selects content based on user preferences,
will allow bloggers to publish up to 15-minute-long videos.
During testing of the new service, the popularity of video
products has already outstripped other content. Yandex Zen
recorded a total of 20 million video views per day, while the
daily audience was 11 million users.
More than half of all Russians watch video content through
Yandex's search engine, but it's still in third place after the
largest video streaming website YouTube and the country’s
biggest social network VKontakte, according to a recent survey
by Deloitte.
In August, the monthly audience for Yandex Zen was nearly 50
million people.
(Reporting by Nadezhda Tsydenova; Writing by Anna Rzhevkina;
Editing by Mark Potter)
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