Your questions on the lockdown and U.S. small business,
answered
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[April 16, 2020] By
Beatrix Lockwood
NEW YORK (Reuters) - After closing their
doors to prevent the spread of the coronavirus, many small businesses
face an uncertain future following government-ordered lockdowns.
As part of our weekly #AskReuters Twitter chat series, Reuters gathered
a group of small business experts on April 15 to answer questions about
federal aid, business strategy and managing an organization amid a
crisis.
Below are edited highlights.
Where can small businesses still look for help and what documents do
they need?
“The Small Business Association (SBA)’s Paycheck Protection Program
(PPP) loan program can provide loans that are forgiven if used to
maintain employees' jobs. There are also Disaster Relief Loans and many
others governed by the SBA. Each loan has an application. The servicer
may require additional documents.”
— Janet Alvarez, executive editor of Wise Bread
Who should apply for economic disaster injury loans and/or paycheck
protection loans?
“Generally speaking small businesses with 500 or fewer employees
qualify. There are some exceptions that allow larger small businesses to
qualify.”
— Tom Sullivan, vice president of small business policy at the U.S.
Chamber of Commerce
How long should small businesses expect to wait for federal aid?
“Banks have 10 days to fund approved PPP loans. Economic Injury Disaster
Loans take three to five days for approval then up to three weeks for
funds. To cut red tape, have all documents in order.”
— The American Institute of Certified Public Accountants
What should small businesses do in the meantime if they are strapped for
cash?
“First, know that you’re not alone and not a failure. If you can, cut
costs and get creative as much as possible. Sell gift cards, go online,
do what you can. Ask your landlord if they can give a reprieve. There is
no harm in asking friends or family for help if they can.”
[to top of second column] |
A closed sign is shown on the window of a beach sports store during
the outbreak of the coronavirus disease (COVID-19) in Encinitas,
California, U.S., April 9, 2020. REUTERS/Mike Blake/File Photo
— Lendio
How should small companies communicate with customers in a time of
crisis?
“From a customer's point of view: less is more! I am flooded with emails
from every company I've ever done business with.”
— Beth Pinsker, Reuters journalist and a certified financial planner
When should a small business pivot to doing something else?
“If you clearly see that what you do is going the way of the dinosaurs,
take action now before it's too late, and you are psychologically
defeated. Find the next gig that is growing, and interests you and has
longevity.”
— Kashif A. Ahmed, founder and president of American Private Wealth, LLC
How can a small business owner tell if their accountant is on top of all
the important financial tasks?
“To start, small business owners must continually communicate with their
accountant and ask any questions they have based on their understanding
of the financial situation. Also, ask your accountant to update you as
they receive new information.”
— Principal Financial Group
What is the biggest mistake a small business can make in a time of
crisis?
“Not being nimble, insensitive to change, and failing to realize that
the crisis will abate. Think about both the short-term and long-term.
Consider what you are doing so your customers will want to do business
with you when this crisis is over.”
— Bob Chalfin, lecturer in management at The Wharton School of the
University of Pennsylvania
When it comes to small business, what are you optimistic about right
now?
“So many small business owners are determined, passionate and resilient
people. Some of the most creative thinkers I’ve encountered. I hope
entrepreneurs can find a way to innovate and outsmart this crisis.”
— Melissa Wylie, small business writer at LendingTree
(Editing By Lauren Young and Aurora Ellis)
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