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 Hair
stylists and beauticians are getting creative during the pandemic,
with emergency kits, tutorials and home deliveries as quarantines
and social distancing orders stretch from weeks into months in many
parts of the United States.
Amelia Edmundson, the owner of Amelia's Hair Boutique in Beverly
Hills, California, has been hand delivering her client's color
formulas with detailed instructions and is enjoying seeing the
results.
"I thought it was hysterical," she said after receiving a video of
one client's husband coloring her hair.
"Her husband put on a colors play list. And the first song in the
first video was Ice-T's 'Colors.' And the second song ... was, I
think, Cyndi Lauper, 'True Colors.' And he was laughing and she was
laughing. So, they were having the best time," Edmundson said in an
interview.
New Jersey hair salon owner Tina Pearson has created quarantine hair
kits that cater to everything from coloring and weaves to short
hair.
She is also doing virtual appointments.
"I had a client who never used a flat iron ever in her life. So, I
actually mailed her a flat iron. And then we did a step-by-step. She
shampooed it, a blow dry, flat iron. And she couldn't believe how
well she did in the sessions," said Pearson.
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Makeup and lifestyle vlogger Patrick Starr, who has more than 4 million YouTube
subscribers, said he worried at first that his beauty tutorials might seem
insensitive during such troubled times.
But Starr, who believes that self care is essential to mental health, said he
started "adding more humor or more pizzazz ... because I think that's what we
need right now."
A silver lining of extended self quarantine may be the chance to experiment with
both hair and makeup.
Edmundson recommends being playful with hair when it gets too long to handle.
"Maybe put it in funky pony tails and go back to your child's stage or something
like that to have a little fun with it," she said
"Practice doing eyelashes, practice doing a cut crease, smoky eye, contouring
your nose or overlining your lips. All the things that you have not wanted to
try because you were so intimidated to, try because no one is going to see you,"
said Starr.
(Editing by Jill Serjeant and Richard Chang)
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