The move comes as the coronavirus outbreak has
forced educational institutions to shut down, and confined
millions of students to their homes, compelling schools and
colleges to tap virtual tools to keep the classes running.
The decision to make some content free on YouTube is a rare
exception to Netflix's marketing strategy, which otherwise
charges a monthly subscription fee from users to avail its
services.
While the COVID-19 pandemic has driven an internet boom,
boosting shares of Netflix, the company faces tightening
competition from Apple TV+ and Disney+, which has attracted more
than 50 million paid users globally.
"For many years, Netflix has allowed teachers to screen
documentaries in their classrooms. However, this isn't possible
with schools closed," the company said in a blog post https://media.netflix.com/en/company-blog/free-educational-documentaries,
explaining the move.
(Reporting by Munsif Vengattil in Bengaluru; Editing by Aditya
Soni)
[© 2020 Thomson Reuters. All rights
reserved.] Copyright 2020 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|