Do Your Part! IEMA, IDPH Release New
Campaign to Encourage Residents to Stay Home during COVID-19
TV, Radio Campaign features Chicago Med
actor Brian Tee
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[April 28, 2020]
As we enter a critical juncture in the fight
against COVID-19, the Illinois Emergency Management Agency and
Illinois Department of Public Health are launching a new public
service campaign to remind Illinois residents to continue to follow
the Stay at Home order enacted by the Governor’s executive order to
help slow the spread of the novel coronavirus.
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This new pubic service campaign features celebrity
Brian Tee. Under normal circumstances, Brian Tee would be shooting
scenes for Chicago Med where he plays Dr. Ethan Choi. But in a
COVID-19 world, Tee and his family are staying home and following
the guidelines set forth by health professional to slow the spread
of the coronavirus. Tee and his wife have a 4-year-old daughter and
his parents, ages 75 and 85, live with them. In the videos released
by the state agencies, Tee is shown teaching his daughter why it’s
important to “Do Your Part” and stay home to protect those you love.
“We want to thank Brian Tee for helping us get the word out about
the need to do our part and stay home,” said IDPH Director Dr. Ngozi
Ezike. “The weather is warming up and many people are starting to
feel cooped up, but staying home now will help end this pandemic
sooner.”
“These public services announcements are coming online at a crucial
phase in our response to this pandemic," said IEMA Director Alicia
Tate-Nadeau. “We must be strong and stay the course for these
measures to be effective. Now is not the time to gather with friends
or extended relatives. Stay home to protect yourself, your family
and your community.”
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The new spots started airing recently as part of the
Ready Illinois broadcast preparedness campaign, which is aired in
cooperation with the Illinois Broadcasters Association (IBA) Public
Education Partnership (PEP) program. Brian Tee waived his fee for
the Illinois Broadcasters Association in exchange for a donation to
a local foodbank.
"I have nothing but gratitude and admiration towards
first responders and those on the front lines during this crisis,
because they are the true heroes. Instead of just pretending to be
one, I'm hoping to help by spreading their advice and donating to
those who need it,” said Brian Tee. “There are many amazing
organizations out there to support and I recognize that it's my
civic duty for the state of Illinois and this country to do my part,
but even more, this is an international crisis and an existential
threat that we can all come together on to fight the good fight and
help by simply staying home."
The “Do Your Part” spots will air on more than 200 Illinois radio
and television stations. Video links can be found online at
https://www.youtube.com/user/ ReadyIllinois.
[Illinois Office of Communication and
Information] |