Alphabet warns of difficult quarter as consumers Google
pandemic, not shopping
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[April 29, 2020] By
Paresh Dave and Munsif Vengattil
(Reuters) - Alphabet Inc <GOOGL.O> on
Tuesday beat analysts' estimate for quarterly revenue as its Google unit
posted double-digit advertising growth despite the economic slowdown
from the novel coronavirus.
Shares of Alphabet rose 4% to $1,282 following the after-hours release
of financial results. Alphabet shares were down about 8% this year at
Tuesday's close.
A booming economy and rising internet usage have driven Google to record
revenues in the last few years. But the virus has split those two
trends, with consumer spending now plunging and reliance on internet
services surging.
Alphabet Chief Financial Officer Ruth Porat told analysts on Tuesday
that while users were searching more, they were looking up less
commercial topics and advertisers were cutting spending.
“As of today, we anticipate the second quarter will be a difficult one
for our advertising business,” Porat said.
Porat said search ad revenue had declined by a "mid-teens percentage" by
the end of March compared with a year earlier.
Alphabet’s overall revenue in the first quarter was $41.2 billion, up
13% compared with the same period last year. The average estimate among
financial analysts tracked by Refinitiv was $40.29 billion, up 10.87%,
expecting the slowest growth since 11.1% in the second quarter of 2015.
While Google tools including Duo video chatting and YouTube have become
essential to many users this year, the company largely does not charge
for them and instead generates revenue selling ad tools as well as
links, banners and commercials on its services and those of partners.
But more than 26 million people have filed for unemployment during the
last month in United States, Google's largest market for ad sales,
erasing all of the country's job gains in the last decade. Google's ads
business generated about 83% of Alphabet's revenue last year. It tends
to flow with the broader economy, which explains Alphabet's slower
revenue growth in the first quarter.
Google ad sales were $33.8 billion, up about 10% from last year's first
quarter.
"YouTube provided an upside surprise, with growth actually accelerating
despite the impact on ad budgets from the lockdowns," said James
Cordwell, analyst at Atlantic Equities.
About 5.5% of Alphabet's revenue last year came from cloud services for
which Google charges businesses, schools and governments. This year, the
company has extended various free offers to aid customers affected by
the pandemic.
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A Google search page is
seen through a magnifying glass in this photo illustration taken in
Berlin, August 11, 2015. REUTERS/Pawel Kopczynski
The cloud business generated $2.8 billion in revenue, up 52% from a year
ago.
Alphabet’s total costs and expenses rose about 12% from a year ago to
$33.2 billion.
With usage of Google's services up but sales down, the company in the
current quarter has introduced what analysts have called "austerity"
measures. It has pared hiring, internship programs, marketing, office
expansions and other spending plans.
Google just three months ago had said it would accelerate overall
spending to add more staff for its cloud business and other areas where
it is challenging to unseat dominant competitors.
The company does not forecast revenue or profit. But the current quarter
and remainder of 2020 could be bleak, according to some outside
forecasts by ad agencies and other industry consultants. Two expected
boosts to revenue - the U.S. presidential election and the Olympics -
will offer smaller bumps because of the virus as campaigning grows more
muted and the Tokyo games get pushed to next year. Some have estimated
ad sales declines of up to 20% in the coming quarters.
Investors have become accustomed to unpredictability from Alphabet,
though, even before the virus appeared. People have been interacting
more with phones and smart speakers, which has forced Google to
experiment with new ways to display ads, some of which advertisers have
not valued as highly as legacy formats. Currency fluctuations and a
greater push by advertisers to avoid offensive content have hurt Google,
too.
Alphabet’s first-quarter profit was $6.8 billion, or $9.87 per share,
compared with the analysts’ average estimate of $7.21 billion, or $10.40
per share.
Its profit figures can be difficult to compare because they include
gains and losses accumulated only on paper from its investments in
startups and other outside businesses.
(Reporting by Paresh Dave in San Francisco and Munsif Vengattil in
Bengaluru; Editing by Bernard Orr and Lisa Shumaker)
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