The
Times, which competes for ad dollars with big players like
Facebook Inc <FB.O> and Alphabet Inc's <GOOGL.O> Google, has
been shifting towards a subscriber-backed model in an effort to
cut its reliance on advertising.
The shift has paid off for the publisher that expects
third-quarter digital subscription revenue to rise about 30%.
"We posted our best-ever results for new digital subscriptions,
and for the first time in our history total digital revenue
exceeded print revenue..," outgoing Chief Executive Officer Mark
Thompson said in a statement.
Its digital-only subscriptions was launched in 2011 and offers
podcasts including the popular "The Daily" and cooking recipes,
seasoned with crisp images and videos.
The media company, which gets more than half of its revenue from
subscriptions, said it added 669,000 digital subscribers in the
quarter.
Subscription revenue rose 8.4% to $293.19 million, helping the
company tide over a 43.9% drop in advertising revenue.
The company warned that advertising revenue will continue to be
strained in the current quarter and expects a decline between
35% and 40%.
The company's total revenue fell 7.5% to $403.75 million, above
analysts' estimates of $387.18 million, according to IBES data
from Refinitiv.
Excluding items, the company earned 18 cents per share in the
quarter ended June 30, beating analysts' estimate of 1 cent per
share.
(Reporting by Neha Malara in Bengaluru; Editing by Maju Samuel)
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