R&B star Lizzo to produce TV programming for Amazon's streaming service

[August 07, 2020]  LOS ANGELES (Reuters) - Grammy-winning R&B star Lizzo has signed a deal to produce television programming for Amazon.com Inc's Prime Video streaming service, the singer announced on Thursday.

The 32-year-old singer of "Good as Hell" and "Juice" had a breakout year in 2019 with hit songs and an appearance in the movie "Hustlers."

"I'm so excited to share amazing stories with you," Lizzo, 32, said on a video call hosted by cable industry group CTAM.

Streaming services from Netflix Inc, Walt Disney Co and others are competing to lure big celebrities as they battle for digital audiences.

Lizzo "has such a unique perspective, and we’re so excited to hear her ideas for new content," Jennifer Salke, head of Amazon Studios, said in a statement.

(Reporting by Lisa Richwine; Editing by Franklin Paul and Jonathan Oatis)

[© 2020 Thomson Reuters. All rights reserved.]

Copyright 2020 Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.  Thompson Reuters is solely responsible for this content.