Target hits sales record on online surge, says August
start 'solid'
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[August 19, 2020] By
Aishwarya Venugopal
(Reuters) - Target Corp <TGT.N> on
Wednesday reported its best quarterly comparable sales growth and online
revenue that nearly tripled as shoppers lapped up videogames,
kitchenware and clothes during the pandemic using the retailer's
same-day delivery services.
Shares of the Minneapolis-based retailer surged about 9% in premarket
trading after it handily trounced estimates for quarterly profit and
revenue.
The surging demand seen at big-box chains at the height of the lockdown,
has continued into the second quarter even as restrictions ease, with
U.S. shoppers using their stimulus checks to shop for non-essentials,
such as tablets and beauty products.
"The biggest change we saw from Q1 to Q2 ... was the exceptional growth
we saw in in-store shopping in an environment where many Americans were
turning to digital to fulfill their needs," Chief Executive Officer
Brian Cornell told reporters.
In the second quarter ended Aug. 1, Target's apparel sales grew by
double-digits after a 20% first-quarter drop, with electronics sales up
more than 70%.
The retailer also echoed bigger rival Walmart <WMT.N> in describing the
start to the back-to-school season as slow because of uncertainty around
when students would go back to classrooms.
Cornell added that even as the effect of government support has waned,
sales remained strong in June and July with August off to a "solid
start," recording low double-digit growth.
"As we move into Q4 we can expect a hard fought election and a holiday
season that like so much of this year, is likely to be unprecedented,"
he said.
Through the pandemic-ridden first half of the year, that saw numerous
bankruptcies of traditional brick-and-mortar retailers including J.C.
Penney and Neiman Marcus, Target said it won about $5 billion in market
share across categories.
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A Target shopping cart is seen in front of a store logo in Azusa,
California U.S. November 16, 2017. REUTERS/Lucy Nicholson
The group's comparable sales, which include online and store sales, jumped 24.3%
in the quarter, trouncing expectations of a 8.2% increase, according to IBES
data from Refinitiv.
Comparable digital sales surged 195%, driven largely by the success of Target's
same-day services, such as in-store pick up, Drive up, and Shipt, which grew
273% in the quarter.
"Target's Q2 performance obliterated the bullseye, with every line item vastly
exceeding our expectations," Moody's retail analyst Charlie O'Shea said.
Target said that nearly 90% of its online orders were fulfilled through stores,
another sign investments in swifter delivery and remodeling stores were paying
off.
Target's net earnings jumped 80.3% to $1.69 billion, with adjusted earnings per
share of $3.38, well ahead of analysts' $1.62 forecast.
Total revenue rose about 25% to $22.98 billion, also topping expectations of
$20.87 billion.
For interactive graphic on sales click https://graphics.reuters.com/TARGET-RESULTS/yxmpjngqmpr/index.html
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Tomasz Janowski)
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