TikTok CEO Mayer quits after three months, just as firm
challenges U.S. ban
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[August 27, 2020] By
Yingzhi Yang and Kanishka Singh
(Reuters) - TikTok CEO Kevin Mayer has left
the Chinese-owned video app firm just three months since joining, and
only days since the company sued the administration of U.S. President
Donald Trump over an executive order effectively banning it in the
United States.
He will be replaced by U.S. General Manager Vanessa Pappas on an interim
basis, TikTok said in a statement.
The resignation comes at a tricky time for super-fast growing TikTok as
it tries to persuade both the United States and India that it is not a
security threat, while at the same time holding discussions with
prospective buyers following a second U.S. order demanding the sale of
its U.S. operations.
Mayer was Walt Disney Co's <DIS.N> top streaming executive before
becoming chief executive officer of TikTok and chief operating officer
of parent ByteDance on June 1.
"In recent weeks, as the political environment has sharply changed, I
have done significant reflection on what the corporate structural
changes will require, and what it means for the global role I signed up
for," Mayer said in an letter to employees.
"Against this backdrop, and as we expect to reach a resolution very
soon, it is with a heavy heart that I wanted to let you all know that I
have decided to leave the company."
ByteDance founder and CEO Zhang Yiming said in a separate letter
reviewed by Reuters that the company was "moving quickly to find
resolutions to the issues that we face globally, particularly in the
U.S. and India".
He said Mayer had joined just as the company was "entering arguably our
most challenging moment."
"It is never easy to come into a leadership position in a company moving
as quickly as we are, and the circumstances following his arrival made
it all the more complex," Zhang said.
LITTLE SURPRISE
ByteDance employees told Reuters they were not surprised by Mayer's
decision given TikTok's unpredictable future, and also because the
ex-Disney executive has not had a significant role in some important
decisions as he was still new to the team.
Zhang has been the key person in TikTok sale talks, said two people with
knowledge of the matter. But Mayer represented TikTok to discuss with
senior executives of interested buyers just days ago, a third person
said.
TikTok's decision to launch a $200 million "creator fund" in July was
spearheaded by TikTok's former head Alex Zhu, though Mayer was also
directly involved, said two of the people. The project was initiated
internally much earlier than Mayer's arrival, one of the people said.
"The learning curve was steep for him, from daily operations to
geopolitical implications," said one of the people.
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China and U.S. flags are
seen near a TikTok logo in this illustration picture taken July 16,
2020. REUTERS/Florence Lo/Illustration
ByteDance did not immediately respond to Reuters' request for comment.
"Whether TikTok reaches an agreement to sell its U.S. business or
decides to duke it out in the courts, the role for Mayer will not be
anything like that he had envisioned when he joined," said Mark Natkin,
managing director of Marbridge Consulting in Beijing.
Mayer's departure is not a great boost for company morale right now,
Natkin said.
His successor Pappas joined TikTok in January 2019 as U.S. general
manager. She was previously global head of Creative Insights at Google's
YouTube, her LinkedIn profile showed.
U.S, INDIA CHALLENGES
Amid growing distrust between Washington and Beijing, Trump complained
that TikTok was a national security threat and could share information
about users with China's government.
Trump issued an executive order banning U.S. transactions with TikTok on
Aug. 6, effective in mid-September. He issued a separate order about a
week later giving ByteDance 90 days to divest of TikTok's U.S.
operations and data.
ByteDance has been in talks to sell TikTok's North American, Australian
and New Zealand operations which could be worth $25 billion to $30
billion to companies including Microsoft Corp <MSFT.O> and Oracle Corp <ORCL.N>,
people with knowledge of the matter have said.
The company has also been targeted in India, where TikTok was one of 59
Chinese apps banned by the Indian government in June following a border
clash between India and China.
That month, Mayer wrote to India's government saying China's government
has never requested user data, nor would TikTok turn it over if asked.
TechCrunch reported earlier this month that ByteDance was in talks with
India's Reliance for investment in TikTok.
TikTok has become a global sensation since ByteDance launched the app in
2017, with operations in countries such as France, South Korea,
Indonesia, Russia and Brazil. In April, the app hit 2 billion downloads
globally.
(Reporting by Yingzhi Yang in Beijing, Kanishka Singh in Bengaluru and
Katie Paul in San Francisco; Writing by Brenda Goh; Editing by Anil
D'Silva and Christopher Cushing)
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