Iger is still keeping a significant role at the company. He will
assume the post of executive chairman and direct the company's
"creative endeavors" until his contract ends on Dec. 31, 2021,
Disney said.
"The company has gotten larger and more complex just in the
recent 12 months," Iger said on a conference call on Tuesday,
citing its purchase of 21st Century Fox and launch of
direct-to-consumer services such as Disney+ last year.
"I felt that with the asset bases in place and with our strategy
deployed I should be spending as much time as possible on the
creative side of our business."
Chapek, who will be the seventh CEO in the company's nearly
100-year history, has most recently served as the chairman of
Disney Parks, Experiences and Products. Chapek will report to
Iger.
Analysts on the call, as well as two former employees Reuters
interviewed, questioned if Chapek had sufficient experience in
the entertainment business. The former employees expressed
surprise that Kevin Mayer, chairman of Direct-to-Consumer and
International, was not named to the top job, especially after
the roll-out of the Disney+ streaming service, which attracted
10 million sign-ups in its first day.
In Chapek's new role, which is effective immediately, the
company said he will directly oversee all of Disney's business
segments and corporate functions.
As chairman of Disney theme parks division, Chapek oversaw
Disney's largest business segment, including the opening of
Disney's first theme park and resort in mainland China and the
creation of the new Star Wars: Galaxy's Edge lands at Disneyland
and Walt Disney World. He joined Disney in 1993.
Chapek "did a great job of growing the home entertainment
business and built consumer products at Disney," said Michael
Wolf, founder of Activate, a technology and strategy consulting
firm. "Bob is one of the best managers in the entertainment
business. And not a lot of people know about him."
Iger, who has been CEO since 2005, built up the Disney brand
through a series of acquisitions, including animation studio
Pixar in 2006, Marvel in 2009, and "Star Wars" franchise owner
Lucasfilm in 2012. His biggest bet was the purchase of 21st
Century Fox, a deal that was instrumental in launching Disney+.
Shares of Disney, which ended the day down 3.6%, fell another
2.2% after the markets closed.
(Reporting by Helen Coster and Kenneth Li in New York; Editing
by Rosalba O'Brien)
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