Beer,
wine, spirit makers pledge age-restriction labels on drinks
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[January 28, 2020]
BRUSSELS (Reuters) - Twelve leading beer,
wine and spirits companies have pledged to put clear age-restriction
labels on their drinks and set tighter controls on access to their
online content in a bid to reduce underage drinking.
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The International Alliance for Responsible Drinking (IARD), which
includes Anheuser-Busch InBev <ABI.BR>, Diageo <DGE.L> and Pernod
Ricard <PERP.PA>, say age-restriction symbols or wording would be in
place in all markets by 2024.
The labels would also extend to alcohol-free versions of established
brands.
The IARD, which has previously run educational initiatives, said
underage drinking was declining in many countries but the trend was
not universal
The producers have agreed that online safeguards would go beyond the
more usual current practice of asking website visitors to confirm
they are a given age.
They said partnerships with Facebook, Snapchat and YouTube were
helping to remove children who might misreport their ages. Their
real ages could be exposed, for example, by interests that were more
common for children or by their choice of friends.
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IARD said it was also looking into extending the ability of adults
to opt out of alcohol marketing.
Producers have agreed to apply tighter safeguards for at least 95%
of online alcohol marketing by 2024.
Asahi <2502.T>, Bacardi, Beam Suntory, Brown-Forman <BFb.N>,
Carlsberg <CARLb.CO>, Heineken <HEIN.AS>, Kirin <2503.T>, Molson
Coors <TAP.N> and William Grant & Sons are the other signatories.
(Reporting by Philip Blenkinsop; Editing by Kirsten Donovan)
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