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The eight-year-old, who first began his channel
"Ryan's World" on YouTube to review toys for family members and
other youngsters, raked in $26 million as 2019's highest paid
content creator and now boasts 25.7 million subscribers.
Kaji's videos frequently feature his parents Shion and Loann,
and lure millions of views every week.
Since the lockdowns began to curb the spread of the new
coronavirus, Kaji, like many other influencers, has pivoted his
focus. He now creates content around fun indoor activities and
educational interviews with virus experts.
His interest in YouTube videos began as a toddler.
"When I was three, I saw a bunch of other little kids on YouTube
and I asked my mom if I could do it too and she said 'Yes'," he
said.
The family hopes to expand "Ryan's World" to international
audiences by doing Spanish and Japanese language videos.
Kaji is also now expanding beyond his channel, and has launched
his own branded toothbrush and toothpaste.
(Writing by Bernadette Baum; Reporting by Rollo Ross; Editing by
Rosalba O'Brien)
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