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The real-world Paddock Club offers guests a
vantage point over the team garages with a view of the start and
finish line and into the pit lane. Also included is access to
the backstage area with exclusive driver interviews and tours of
the pit lane.
Yet with Formula One announcing a calendar of eight races in
Europe without spectators due to the novel coronavirus outbreak,
there was a virtual hospitality offering during the Styrian
Grand Prix last weekend.
"We understood the opportunity Zoom presented to us, which was
about delivering a live sporting experience for guests despite
the fact much of sport is currently behind closed doors,"
Formula One's Director of Commercial Partnerships Ben Pincus
said in a statement.
Additional fan experiences are likely to be created at future
races, in-line with the regulations of the sport's governing
body the FIA.
The third race of the 2020 season will be held on July 19 at The
Hungaroring, outside Budapest.
(Reporting by Shrivathsa Sridhar in Bengaluru; Editing by Toby
Davis)
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