Banks handle sensitive customer data that is tightly regulated
by the U.S. government and simple functions on other websites -
such as presenting a form to collect customer data - become more
complex when building web pages for functions such as mortgage
applications.
The plan is for Adobe's software to run in IBM's cloud system
that has received regulatory approval for use by banks, the
companies said, which will lead to more banking functions
becoming totally digital over time.
"Even now, for mortgage applications, for example, some of it is
on paper, some of it is online," Anil Chakravarthy, general
manager of digital experience for Adobe, said in an interview.
"The possibility of being able to handle all of that sensitive
data 100% digitally, that's the possibility that this opens up."
IBM will also be able to connect the cloud-based system to a
bank's internal stores of customer data, which "gives them much
more flexibility to pick and choose on the data that they might
put into a marketing campaign," Bridget van Kralingen, senior
vice president for IBM Global Markets, also said.
(Reporting by Stephen Nellis in San Francisco; Editing by Edwina
Gibbs)
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