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The campaign, set up in June by U.S. civil
rights groups, aims to pressure the world's largest social media
company to take concrete steps to block hate speech and
misinformation from its platform in the wake of George Floyd's
death in May.
Facebook CEO Mark Zuckerberg has not yet taken the "type of
meaningful action that we want to see", the "Stop Hate for
Profit" campaign said in a press release, adding that many
companies were not ready to return to the platform.
"The global campaign, which includes paid media, will be asking
advertisers in Europe to stand with the 1,100 advertisers in the
U.S. in the fight against hate and disinformation on Facebook,"
a campaign spokesperson said.
It comes as Facebook, and other big tech giants, came under fire
on Wednesday at a U.S. congressional hearing for the alleged
abuse of market power.
"Some of the most iconic brands in the world" had pulled
millions of dollars in advertising from Facebook since the
start, the campaign said, adding the movement would continue
until Facebook made "reasonable changes".
Floyd, a 46-year-old African-American man, died after a white
police officer knelt on his neck for nearly nine minutes. His
death has sparked worldwide protests against racial inequality
and police brutality.
The campaign previously outlined 10 changes it wants, including
allowing victims of severe harassment to speak with a Facebook
employee and giving refunds to brands whose ads show up next to
offensive content that is later removed.
Facebook said earlier in July it was "grateful" to these groups
for their "continued engagement."
(Reporting by Katie Paul in San Francisco and Kanishka Singh in
Bengaluru; Editing by Ana Nicolaci da Costa)
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