The social media giant is expected to announce
partnerships with three of music world's biggest labels,
Universal Music Group, Sony Music Entertainment and Warner Music
Group, the report said (https://www.bloomberg.com/
news/articles/2020-07-31/facebook-is-set-to-finally-get-the-rights-to-show-music-videos?utm_content=business&utm_
medium=social&utm_
campaign=socialflow-organic&utm_source=twitter&
cmpid=socialflow-twitter-business&sref=vEQJzSks), citing people
familiar with the matter.
Universal as a group is home to Taylor Swift, Lady Gaga and
Rihanna, among others, while Sony's big names include Beyonce,
Mariah Carey and Alicia Keyes. All three boast a host of back
catalogues.
Bloomberg reported in December that Facebook was looking to
acquire rights to music videos from major record labels to boost
its Watch video service, while TechCrunch earlier this month
said that it could launch licensed music videos in the United
States in August.
Facebook, Sony, Universal Music and Warner Music Group did not
immediately respond to Reuters' request for a comment.
(Reporting by Radhika Anilkumar in Bengaluru; editing by Patrick
Graham)
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