Facebook decides to take down Trump 2020 campaign's 'census' ads
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[March 06, 2020]
By Elizabeth Culliford and Nick Brown
SAN FRANCISCO (Reuters) - Facebook Inc on
Thursday removed ads by President Donald Trump's re-election campaign
that asked users to fill out an "Official 2020 Congressional District
Census" because the ads violate the company's policy against
misinformation on the government's census.
The ads, which come from the pages of the Republican president and Vice
President Mike Pence, link to a survey on an official campaign website
and then to a page asking for donations.
"We need Patriotic Americans like YOU to respond to this census, so we
can develop a winning strategy for YOUR STATE," the ad read.
The online newsletter Popular Information, which first reported on the
ads, said Facebook had originally said they did not violate its policy.
Civil rights advocates said they pushed Facebook to remove the ads and
Facebook confirmed it re-reviewed them.
The social media company, which has come under fire for allowing
politicians to run misleading advertisements, said in December it would
ban ads that aim to limit participation in the U.S. census, which
officials and lawmakers fear could be targeted by disinformation aiming
to disrupt the count.
"There are policies in place to prevent confusion around the official
U.S. Census and this is an example of those being enforced," Facebook
spokesman Andy Stone said in a statement.
Earlier on Thursday, U.S. House of Representatives Speaker Nancy Pelosi,
a Democrat, slammed Facebook before it decided to remove the ads.
"I know the profit motive is their business model. But it should not
come at the cost of counting who is in our country, so that we can
provide the services and the rest,” said Pelosi, speaking at a press
conference.
The Trump campaign and the Census Bureau did not immediately respond to
a Reuters request for comment.
The 2020 census became a political lightning rod when the Trump
administration announced plans in 2018 to add a question asking
respondents if they were U.S. citizens. The move, which was blocked by
the U.S. Supreme Court, was criticized by some states and civil
liberties groups who said the question was meant to deter immigrants
from participating and help Republicans gain seats in the U.S. Congress.
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Stickers bearing the Facebook logo are pictured at Facebook Inc's F8
developers conference in San Jose, California, U.S., April 30, 2019.
REUTERS/Stephen Lam
Members of the House Committee on Oversight and Reform wrote a
letter to the Republican National Committee on Thursday, requesting
that it stop sending communications that resemble official census
documents, citing news reports of fundraising mailers sent by the
RNC that say "2020 Congressional District Census" and include
questionnaires.
“These mailers are fully compliant with the law, clearly marked as a
fundraising solicitation from the Republican National Committee, and
in no way resemble the official government census. We are adding
language to future mailers to make it even more obvious,” said an
RNC spokeswoman.
The count, which takes place once a decade, is expected to be filled
out largely online for the first time in 2020.
Census officials have been concerned that the census, whose data is
used to allocate seats in the U.S. Congress and state legislatures,
and to guide the federal government in allocating $1.5 trillion a
year in aid, could be a target for disinformation.
The Census Bureau has purchased dozens of web addresses with
"census" or other keywords in the title, to make it harder for
potential imposter sites to operate, and held numerous meetings with
Twitter, Facebook and other social media sites, in hopes of getting
some help monitoring for bad actors.
(Reporting by Elizabeth Culliford in San Francisco and Nick Brown in
New York; Additional reporting by Doina Chiacu in Washington;
Editing by Dan Grebler and Cynthia Osterman)
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