Target withdraws forecasts, curbs spending to meet
virus-related demand
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[March 25, 2020] By
Aishwarya Venugopal
(Reuters) - Target Corp <TGT.N> on
Wednesday withdrew its financial outlook and said it would scale back on
planned investments to focus on meeting surging demand as Americans
stock up on essentials and stay home to slow the spread of the
coronavirus outbreak.
The big-box retailer said it now plans to remodel only about 130 stores
in 2020, down from 300, moving the rest of the projects to 2021. Target
added it would open fewer small format stores than it had previously
planned.
"It's become very clear that we need to be disciplined about making sure
our stores and supply chain is focused on serving our guests without any
unnecessary distractions," Chief Executive Officer Brian Cornell said.
"We'll need to prioritize the flow of food, medicine and other
essentials for the foreseeable future."
In the past few weeks, consumers have been flocking to stores to load up
on canned food, disinfectants, toilet paper and other essentials as the
pandemic keeps Americans confined to their homes, forcing retailers
including Target to put limits on the number of items that can be bought
in one shopping trip.
Cornell said demand has been "unprecedented," likening the buying
behavior to levels occasionally seen during natural disasters.
Target had laid out its full-year, first-quarter forecasts and investment plans
for 2020 just three weeks earlier and last year announced a new share repurchase
program of $5 billion. The buyback has now been suspended.
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A Target shopping cart is seen in front of a store logo in Azusa,
California U.S. November 16, 2017. REUTERS/Lucy Nicholson
Till date in March, overall same-store sales at Target was up more than 20% from
a year earlier, with sales of essentials, food and beverage up more than 50%.
The company also expects higher-than-anticipated costs, driven by an increase in
pay and benefits for frontline workers, and for maintaining essential inventory.
Target, like many other retailers, has reduced store hours for cleaning and
restocking and said last week it would raise the minimum wage by $2 an hour for
store and distribution center workers through May 2.
Rivals such as Amazon.com Inc <AMZN.O> and Walmart Inc <WMT.N> have also boosted
pay and gone on a hiring spree to manage a surge in orders.
The virus, which has infected more than 44,000 people in the United States
leading to more than 500 deaths, has resulted in the closure of several
businesses and raised concerns of a global recession.
"There is no playbook for how to react in this environment. We're writing the
script each and every day," Cornell said.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Shounak Dasgupta)
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