Spending on non-essential goods and services, like retail,
restaurants, and entertainment, fell sharply across income
brackets accounting for nearly all of the drop in spending
during that period, the JP Morgan Chase Institute said.
This is primarily due to the stay-at-home orders put in place by
many U.S. states, and less due to job loss, at least for now,
said Diana Farrell, president and chief executive of JPMorgan
Chase Institute.
"While surprising, we expect this may change over time as
layoffs, furloughs and unemployment insurance further impact
families' bank accounts," Farrell said in a statement.
The overall fall in spending was 8 times larger than the average
drop in household credit card spending in the first month of
unemployment during regular times, according to the report.
The global outbreak of the coronavirus has forced governments
worldwide to impose lockdown orders to contain its rapid spread,
crippling economic activity.
In the United States, more than 32 million people have filed for
unemployment benefits since March while consumer demand has also
been hard hit.
The U.S. Federal Reserve warned this week that the country will
likely see weak economic growth for "an extended period".
The JPMorgan Chase Institute studied anonymized spending data
from more than 8 million Chase credit card customers for the
period from March 1 to April 11.
Credit card users who report household incomes of less than
$26,000 reduced spending by 38%, while wealthier cardholders,
with incomes of more than $95,000, reduced spending by 46%. The
group says the difference largely reflects higher average
spending by wealthier households.
The report showed essential spending, like on groceries and
healthcare, initially spiked by 20% before falling back.
Spending on non-essential things fell by 50% and dropped 70% on
restaurants.
The group tracked only spending on Chase credit cards, like its
Slate, Sapphire and Ink cards. It did not track spending with
cash, debit cards or other bank credit cards.
(Reporting By Elizabeth Dilts Marshall; Editing by Ana Nicolaci
da Costa)
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