Club Kossam now delivers milk products, vegetables, fruit and
meat to 1,300 households in Dakar per week with monthly sales
doubling since the start of the epidemic. In contrast, the core
business of its parent company La Laiterie du Berger (LDB) and
local suppliers have been hit hard by the crisis.
The delivery firm sped up a planned expansion of it services in
March, when normal shopping was disrupted by a dusk-to-dawn
curfew, limits to public transport, and the closure of open-air
markets to combat the virus.
Its decision to offer weekly deliveries of vegetables and fruit
in addition to the dairy products it had sold since 2016 was a
game-changer for the business, said LDB founder Bagore Bathily.
"With vegetables, it's clear activity has exploded," he told
Reuters.
Club Kossam's sales hit 62 million CFA francs ($103,000) in
April, compared with a monthly average of 30 million before the
epidemic and it has recruited 25 employees to cope with the
surge in demand. In contrast, sales of LDB's main brand Dolima
fell 20% in the same period.
The business is one of 60 in Senegal's nascent e-commerce
sector, according to a U.N. trade and development report, which
highlights efforts by the trade ministry to respond to the
outbreak by fast-tracking e-commerce reforms.
Coronavirus lockdowns are hastening a shift towards online
shopping across the continent, African e-commerce giant Jumia
said this week.
Club Kossam's Manager, Lucien Diedhiou, sees the trend lasting
beyond the end of the epidemic.
"There is a new generation that is changing habits," he said.
"Both men and women work now, so I'm confident Senegalese people
will remain interested in our services,"
For now, Club Kossam accounts for around 6% of LDB's revenue,
which amounted to around 5 billion CFA francs in 2018.
($1 = 603.2500 CFA francs)
(Reporting by Christophe Van Der Perre; Additional reporting and
writing by Juliette Jabkhiro; Editing by Giles Elgood)
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