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The project - Izoizolyacia - was launched at
the end of March, shortly after President Vladimir Putin ordered
Russia to adopt lockdown measures to try to stop the spread of
the novel coronavirus.
Within a day, it had garnered 2,500 members. Now it has over
600,000, with people the world over submitting their versions of
famous masterpieces using everything from vegetables to old
clothes.
"It's a child of today's quarantine situation, because none of
it would have happened without it," said co-founder Katerina
Brudnaya-Chelyadinova, who never thought the idea would become
so popular.
"It's cool content, it's easy to produce, it's full of humour
and it helps to distract you when you look at those works," she
said.
Some of the group's creations include versions of self-portraits
by Henri Matisse and Vincent Van Gogh, Edvard Munch's "The
Scream" crafted from slippers and clothes and Kazimir Malevich's
"Black Square" canvas composed of socks hanging from a towel
rack.
The group's co-founders say moderating it had become a full-time
occupation, as hundreds of new art works flood in from across
the world daily.
Participants dress themselves and family members in elaborate
costumes — or shed layers — to reproduce portraits of the past
as well as modern art and movie scenes, sometimes with striking
accuracy.
"My husband immersed himself in the role of a Swedish princess
so deeply that he couldn't leave it behind for a while," said
Maria Kigel, another founder, who photographed her husband in
the guise of Ulrika Eleonora, an 18th century queen of Sweden,
for the project.
(Writing by Maria Vasilyeva/Andrew Osborn; Editing by Mike
Collett-White)
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