Juventus kicks off official TV channel on Amazon's video platform

[November 05, 2020]  MILAN (Reuters) - Italian Serie A champion club Juventus said on Wednesday it would make its official TV channel available via Amazon's Prime Video streaming service platform as the tech giant expands its content offerings in Europe.

The Turin-based side, home of star Cristiano Ronaldo, said it would be the first European soccer club to launch its own TV channel on Amazon Prime Video. It will be available to Prime customers in Italy at a monthly fee of 3.99 euros.

The launch of Juventus TV on Amazon's video streaming platform is part of the debut in Italy of Prime Video Channels, offering live and on-demand content through additional subscription fees.

Amazon launched the feature, already available in the United States and in some European countries, in Italy on Wednesday, the Seattle-based group said in a statement.

Amazon's first foray into broadcasting sports events in a Southern European country comes as the group has neared a deal to secure rights to screen top European Champions League matches for the 2021-2024 seasons, sources said last week.

(Reporting by Elvira Pollina; Editing by Cynthia Osterman)

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