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Roblox said on Tuesday it would partner with
Columbia Records to bring the "Old Town Road" singer to its
millions of users for three free live virtual concerts, as video
games become a popular means for artists to promote their music
when coronavirus curbs have barred big gatherings.
Epic Games, the makers of Fortnite, held a three-week-long
concert series in the game's party royale island in September,
while Roblox hosted an album launch party for popstar Ava Max in
the same month.
Roblox Corp, which is among the world's most popular gaming
sites for children with an estimated 150 million monthly active
users as of July, said last month it had filed for a New York
stock market listing. [L4N2H335Q]
Reuters had earlier reported the listing, which cashes in on a
lockdown boom in video game sales and online spending, would
value the company at as much as $8 billion.
(Reporting by Uday Sampath in Bengaluru; Editing by Sriraj
Kalluvila)
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