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Breton issued the warning in a video-conference call with Pichai
late on Thursday, according to a statement from the European
Commision.
The comments came after a Google internal document outlined a
60-day strategy to counter the European Union's push for tough
new tech rules by getting U.S. allies to push back against
Breton.
The call was initiated by Google before the document was leaked.
Breton will announce new draft rules known as the Digital
Services Act and the Digital Markets Act together with European
Competition Commissioner Margrethe Vestager on Dec. 2.
The rules will set out a list of do's and don'ts for gatekeepers
- online companies with market power - forcing them to share
data with rivals and regulators and not to promote their
services and products unfairly.
"The Internet cannot remain a 'Wild West': we need clear and
transparent rules, a predictable environment and balanced rights
and obligations," Breton told Pichai.
"Everything that is allowed offline should be authorised online;
and everything that is forbidden offline should be banned
online," he said.
Breton told Pichai that he would increase the EU's power to curb
unfair behaviour by gatekeeping platforms, so that the Internet
does't just benefit a handful of companies but also Europe's
small- and medium-sized enterprises and entrepreneurs.
"Europe's position is clear: everyone is welcome on our
continent – as long as they respect our rules," he told Pichai.
(Reporting by Foo Yun Chee; Editing by Kim Coghill)
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