AT&T's Warner Bros studio said on Wednesday
that the blockbuster film will be shown in theaters outside the
United States, where HBO Max is not available, starting on Dec.
16.
"For a movie of this scale, this is unprecedented," WarnerMedia
Chief Executive Jason Kilar said in a blog post explaining why
the company decided to provide the movie in homes and theaters
at the same time.
Movies typically play exclusively in cinemas for roughly 75 days
before they become available elsewhere.
An action spectacle starring Gal Gadot, "Wonder Woman 1984" had
originally been scheduled to reach cinemas in June 2020.
But Hollywood studios delayed most of their summer blockbusters
until 2021 as the virus has kept many theaters in key markets
closed, devastating theater operators including AMC
Entertainment and Cineworld Group Plc.
"Wonder Woman 1984" was moved several times and is the last
big-budget action film on the 2020 schedule.
Director Patty Jenkins, who had pushed for a theatrical release,
supported the plan.
"At some point you have to choose to share any love and joy you
have to give, over everything else," Jenkins wrote on Twitter.
"We truly hope that our film brings a little bit of joy and
reprieve to all of you this holiday season."
Gadot said the move "wasn't an easy decision."
"We never thought we'd have to hold onto the release for such a
long time," she tweeted, "but COVID rocked all of our worlds."
Kilar said he believed the strategy would benefit fans, theater
operators and the company, "in the form of fan response both
theatrically and via HBO Max in the U.S."
The company is trying to attract new subscribers to HBO Max, a
$15-per-month subscription launched in May to compete with
Netflix Inc.
It is unclear how many people will head to theaters during the
COVID-19 pandemic when they can watch "Wonder Woman 1984" in
their living rooms. Theaters in Los Angeles and New York, the
biggest U.S. moviegoing markets, remain closed. Cinemas open in
other areas have limited ticket sales and taken other steps to
prevent transmission of the virus.
"Wonder Woman 1984" is a sequel to 2017 hit "Wonder Woman,"
which collected $821.8 million in global ticket sales.
(Reporting by Lisa Richwine; Editing by Muralikumar Anantharaman
and Stephen Coates)
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