Pritzker Launches ‘Healthy Holidays
to You’ Campaign Demonstrating Safer Ways to Celebrate This Year
As Second Wave of Virus Outpaces First in
Illinois, Public Health Officials Urge Residents to Stay Home as
Much as Possible
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[November 18, 2020]
With a new wave of COVID-19 sweeping the nation
and concerning trends here in Illinois, Governor JB Pritzker
launched a new awareness campaign today to encourage residents to
take safety precautions throughout the upcoming holiday season to
protect themselves and their families — and ultimately save lives.
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The Illinois Department of Public Health is
recommending that residents stay home as much as possible and only
leave for essential activities. To provide safer ways to celebrate,
‘Healthy Holidays to You’ highlights what doctors and scientists
consider top methods to reduce your risk of contracting or spreading
the virus: limiting gatherings to your immediate family or keeping
them virtual, maintaining 6 feet of distance from others and wearing
a mask, whether you’re indoors or out.
“Ahead of the holiday season, IDPH has provided recommendations for
keeping you and your family safe from the virus,” said Governor JB
Pritzker. “We are making every effort to remind people what
epidemiologists and other infectious disease specialists say are the
best ways to reduce the risk of contracting COVID-19. Traditions are
so important to all of us – but this year we all need to celebrate a
bit differently.”
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“This year’s holiday season is going to be difficult and challenging
for many of us,” said IDPH Director Dr. Ngozi Ezike. “This campaign
was designed to emphasize the importance of making safer decisions
and checking in on loved ones during this time in order to stay safe
and strong for each other.”
Developed by Illinois-based ad agency O’Keefe Reinhard & Paul, the
holiday campaign pays tribute to beloved holiday songs and
traditions with its suggestions for safe practices throughout the
season. “Over the wifi and through the zoom to grandmother’s house
we go” and “if you’re going to jingle, jingle six feet apart” are a
couple of the light-hearted advisories with serious messages that
the television spots and billboards will feature across the state.
The scenarios brought to life in the campaign demonstrate proven
ways to reduce the risk of spreading the virus, according to
Illinois Department of Public Health epidemiologists and researchers
modeling COVID-19 in Illinois.
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The campaign will reach Illinoisans statewide in both
English and Spanish through a variety of traditional and online
media channels, including cable, broadcast and connected TV;
streaming audio and radio; billboards and bus shelters; digital
display and video; print and social media. Like other coronavirus-related
expenses, costs are reimbursable by the federal government.
To find more safety information and tips for the season visit
AllIn.Illinois.gov.
To download the videos, audio and images for the ‘Healthy Holidays
to You’ campaign,
CLICK HERE.
‘Healthy Holidays To You’ is part of the state’s
larger All in Illinois effort, backed by scientists and public
health experts, imploring Illinoisans to protect themselves and
their neighbors from COVID-19 by wearing masks in public, limiting
gatherings with people outside of your immediate household and
practicing social distancing.
The campaign was developed by Illinois-based ad agency OKRP and
leveraged illustration and production partner Framestore in Chicago
to ensure that it was a COVID-19 safe production. Squeak E. Clean
Studios produced the music and audio, utilizing SAG-AFTRA talent for
voiceover. The campaign is supported by TimeZoneOne and Spurrier
Group and guided by data insights from the state's COVID-19 modeling
team and Civis Analytics.
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The Illinois Department of Human Services offers an emotional
support resource for those feeling COVID-19-related stresses
throughout the holiday season. Support is free of charge and
anonymous. Those interested can access it by texting “TALK” to
552020 or “HABLAR” for Spanish-language services.
[Text from file received from
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