Walt Disney restructures entertainment businesses to boost streaming
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[October 13, 2020] By
Lisa Richwine
(Reuters) - Walt Disney Co said on Monday
it had restructured its media and entertainment businesses to accelerate
growth of Disney+ and other streaming services as consumers increasingly
gravitate to digital viewing.
Under the reorganization, Disney will separate the development and
production of programming from distribution to be more responsive to
consumer demands.
The move came days after activist investor Daniel Loeb of hedge fund
Third Point urged Disney to forgo a dividend payment and double its
programming investment in streaming.
Disney shares rose nearly 5% in after-hours trading to $130.76.
The media and theme parks company launched the Disney+ streaming service
in November 2019. It has exceeded its own targets by drawing more than
100 million streaming customers worldwide to Disney+, Hulu and ESPN+.
Streaming pioneer Netflix Inc boasts 193 million, but has built that
customer base over the 13 years.
Loeb had argued that Disney needed to cut its dividend to increase
spending on new TV shows and movies to sign up new customers more
quickly.
Disney Chief Executive Bob Chapek, in an interview with CNBC, said the
company is planning to increase investments in content but he did not
say if it was prepared to cut its dividend to finance the strategy.
"Managing content creation distinct from distribution will allow us to
be more effective and nimble in making the content consumers want most,
delivered in the way they prefer to consume it," Chapek, who took the
company's top job in February, said in a separate statement.
In a statement on Monday, Loeb welcomed Disney's revamp of its media and
entertainment structure.
"We are pleased to see that Disney is focused on the same opportunity
that makes us such enthusiastic shareholders: investing heavily in the
(direct-to-consumer) business, positioning Disney to thrive in the next
era of entertainment," Loeb said.
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A Baby Yoda toy is pictured during a "Star Wars" advance product
showcase in the Manhattan borough of New York City, New York, U.S.,
February 20, 2020. REUTERS/Carlo Allegri
Under the changes, Disney's studios, general entertainment and sports business
would come under one division while distribution and commercialization would
fall under a separate global unit.
Disney said its creative teams would develop and produce programming for
streaming and traditional platforms, and the distribution group would decide
where customers would see it.
Chapek told CNBC there would be layoffs as a result of "centralization" of
functions but did not say how many.
Kareem Daniel, formerly president of consumer products, games and publishing,
will oversee Disney's new media and entertainment distribution group, the
company said.
Alan Horn and Alan Bergman will continue to head Disney's studio operations,
which will manage programming from big franchises including Marvel, Star Wars,
Disney animation and Pixar. Peter Rice will run general entertainment
programming and Jimmy Pitaro will oversee sports.
AT&T, which debuted the HBO Max streaming service in May, reorganized in August
to combine its film and TV operations under one studio head to better compete in
the streaming media wars.
Disney said it would hold an investor day on Dec. 10 to provide more information
about its strategy.
(Additional reporting by Helen Coster in New York and Ankit Ajmera in Bengaluru;
Editing by Aurora Ellis, Sam Holmes and Cynthia Osterman)
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