The Open Road release declined
44% from its opening frame and has taken in $7.5
million in its first 10 days in North America.
The distributor added screens in New York state
following New York Gov. Andrew Cuomo's decision
to give movie theaters outside of New York City
permission to reopen at reduced capacity
starting on Oct. 23.
Tom Ortenberg, CEO of Open Road said: "Our
belief was that releasing a crowd-pleaser of a
film, like 'Honest Thief,' at this point in
time, would generate the positive word-of-mouth
necessary to successfully propel the film for
many weeks. Back to back weeks at number 1,
confirms that belief."
The "Honest Thief" number is one of the
lowest-winning weekend totals in theaters during
the past two months, but Paul Dergarabedian,
senior media analyst for Comscore, said it
demonstrated the fundamental appeal of the
moviegoing experience.
"The performance of 'Honest Thief' proves that
moviegoers haven't given up on the theatrical
experience and that an action thriller starring
Liam Neeson is the perfect antidote to today's
trying times and supplies that big screen escape
that audiences have been craving," Dergarabedian
said. "With an unlimited supply of content at
home on the small screen, it should be
heartening to theatrical exhibition that movies
in theaters remain relevant to audiences and
even though the box office numbers (for obvious
reasons) are lower than what would be typically
seen at this time of year, there is clearly an
interest by consumers in the movie theater
experience."
The New York City, Los Angeles and San Francisco
markets remained closed due to the pandemic
along with the Regal Cinemas chain, which
shuttered its 536 U.S. locations on Oct. 8.
Other U.S. theaters are operating with reduced
hours and at reduced capacity with social
distancing restrictions.
101 Studios' third weekend of family comedy "The
War With Grandpa" showed solid holding power
with a 25% decline to $1.9 million at 2,345
venues for a 17-day total of $9.7 million. The
Robert De Niro vehicle led the box office over
the Columbus Day weekend with $4 million,
breaking the five-weekend winning streak of
"Tenet," the big-budget Christopher Nolan
thriller.
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Disney's opening of
horror-thriller "The Empty Man" debuted softly
with $1.3 million at 2,027 domestic locations.
In the film, James Badge Dale stars as an ex-cop
dealing with a secretive group trying to summon
a supernatural entity. "The Empty Man" was
developed at 20th Century Fox before Disney
bought the Fox entertainment assets last year.
Christoper Nolan's "Tenet" also took in $1.3
million at 1,801 domestic site, declining only
15% in its eighth weekend. Warner Bros. opted to
open "Tenet" in North America on Labor Day
weekend and has seen domestic results top $52
million. The international results have been
respectable with nearly $290 million, but the
film's modest domestic performance signaled a
reluctance by many U.S. moviegoers to return to
multiplexes amid the ongoing pandemic. Major
studios have been delaying virtually every other
high-profile release as a result.
During the past week, three more high profile
titles -- MGM's "Legally Blonde 3," Universal's
"Candyman" and Sony's "Ghostbusters: Afterlife"
-- have been delayed. Only a few major studio
movies remain on the 2020 calendar with Warner
Bros.' "Wonder Woman 1984" scheduled for Dec.
25.
Shawn Robbins, chief analyst at Box Office Pro,
summed up the weekend by noting the need for
exhibitors to provide reassurance to potential
customers.
"Relatively strong holds across the board remain
the theme of pandemic box office, even if
overall foot traffic remains markedly low," he
noted. "The re-opening of some New York state
cinemas helps business in a minor way, but we're
in a period of the calendar now where theaters
should start relying more on communication to
consumers about the safety of moviegoing just as
much as, or more than, promoting new releases.
It'll be a few weeks before any truly mainstream
titles arrive from major studios again. The
attainable goal right now is all about building
consumer confidence."
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