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Sony pre-sold as many PS5 consoles in the first 12 hours in the
United States as in the first 12 weeks for its predecessor
PlayStation 4 device, Jim Ryan, CEO of Sony Interactive
Entertainment, said in an interview.
"The demand as expressed by the level of pre-order has been
very, very considerable," Ryan told Reuters.
Sony sold more than 100 million PS4 units and aims to persuade
its user base to upgrade to the new device to play titles like
"Marvel's Spider-Man: Miles Morales" with enhanced graphics,
sound and feedback via a new controller.
The PS5 launch comes in the midst of the COVID-19 pandemic that
has boosted gaming companies but also disrupted retail networks,
games development and manufacturing supply chains around the
world.
"It may well be that not everybody who wants to buy a PS5 on
launch day will be able to find one," said Ryan, adding the
company is "working as hard as we ever can" to ensure supply for
the year-end shopping season.
Sony on Wednesday reported a jump in quarterly profit and the
PS5 expected to be the first next-generation device not to push
the gaming division to an annual loss in its launch year.
Sony has built a network of in-house studios producing exclusive
titles, including "Ghost of Tsushima" from Sucker Punch
Productions, to fend off rivals including Microsoft's <MSFT.O>
Xbox and new entrants - many of which have struggled.
"AAA game development is an incredibly complicated and difficult
thing to do," Ryan said using an industry term for big budget
games. Sony had "learned many lessons over many years" that fed
into securing the PS5 launch lineup, he added.
Sony plans to grow its studio capability organically but "where
we can bolster our in-house capability with selective M&A that
might be possible," Ryan said.
Analysts question how far the expansion in gaming driven by
stuck-at-home consumers will continue longer term.
Ryan said it would be up to Sony to drive that engagement.
"We're definitely looking upwards and thinking that we can do
better than we thought we could," Ryan said.
Industry insiders warn of the impact of the pandemic on the
development of games in their earlier stages.
"The initial concerns about the impact on the 2021, 2022 roster
were really legitimate but are probably slightly assuaged now,"
Ryan said.
Sony's shares have gained 47% from March lows. Its shares
climbed 1.8% on Wednesday.
(Reporting by Sam Nussey and Noriyuki Hirata; Additional
reporting by Makiko Yamazaki; Editing by Christopher Cushing and
Jason Neely)
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