Microsoft takes aim at Sony with cloud gaming service
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[September 11, 2020] By
Supantha Mukherjee and Sam Nussey
STOCKHOLM/TOKYO (Reuters) - Microsoft <MSFT.O>
will on Tuesday launch its Xbox cloud gaming service priced at $1 for
new users' first month, in a major drive to attract casual gamers with
the promise of cutting ties to the living room and as competition with
Sony heats up.
Subscribers to Xbox Game Pass Ultimate, priced at $14.99 monthly, will
be able to play more than 150 games via the cloud on Xbox consoles,
Android devices and PCs.
A subscriber won't even need to buy a console to play the games, just an
Android device and a supported controller.
The launch in 22 countries, including the United States and 19 European
countries, marks a shift for Microsoft into cloud gaming, which removes
the need for bulky hardware but requires a fast internet connection. New
entrants include Google <GOOGL.O>, which has struggled to build a
fanbase for its Stadia service.
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"We built this experience so that it requires as little bandwidth as
possible," said Kareem Choudhry, Microsoft's head of cloud gaming.
"We're also working with ISPs (internet service providers) around the
world to ensure a strong connection between gamers and our Azure
datacenters." The Xbox Game Pass service has more than 10 million
members.
Across the industry, cloud gaming revenue is expected to grow to $4.8
billion by 2023 from nearly $600 million this year, according to
Guilherme Fernandes, analyst at gaming analysis firm Newzoo.
Subscribers to the Xbox cloud service will be able to play hit titles
like "Sea of Thieves" and "Gears 5" as part of the monthly fee. The
games library is seen as key for the incumbents looking to maintain
their lead.
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The Microsoft store is pictured in the Manhattan borough of New York
City, New York, U.S., June 26, 2020. REUTERS/Carlo Allegri
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Analysts expect demand for immersive experiences, via better sound and graphics,
to drive sales of consoles, with both Microsoft and Sony launching
next-generation devices this year.
Microsoft said this week the Xbox Series S will go on sale in November priced at
$299.99, with the more powerful Xbox Series X priced at $499.99. Sony <6758.T>,
widely seen as the victor of the last generation console battle, already offers
cloud gaming via the PlayStation Now service, but this is not available on
mobile devices. Sony has not yet announced pricing for its next-generation
PlayStation 5 console.
Gaming is on a tear due to demand from stuck-at-home users during the COVID-19
pandemic. Microsoft is banking on offering users many ways to play via the cloud
service and consoles at different price points to give it an edge.
A constraint on the growth of cloud gaming is latency, or the time delay between
pressing a button and getting the reaction on screen, with deployment of 5G
telecom services expected to speed up its adoption.
Microsoft's service won't be available on Apple <AAPL.O> devices. Epic Games is
currently engaged in a legal dispute with Apple over its commission fees, in a
fight seen as having implications for revenue models across the industry.
(Reporting by Supantha Mukherjee in Stockholm and Sam Nussey in Tokyo; Editing
by Mark Potter)
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